Gloria Monday's van isn't well. That's what I've heard. Is the writing on the wall for Pils? Will it plummet into obscurity in the next decade? The pint beside the old bloke sat in a corner with his dog - is this the future of Pils?Everything I've learned about beer evolution and the fickle nature of public taste screams the answer "Yes!!!". I've been scouring the statistics for years, searching for the slightest sign of a slip. In Pils sales, I mean. I might have spotted the very beginning. Is it real, hope or expectation? A few more years should tell us for sure.
Of course, in many countries Pils has nowhere to go but down. Places like Holland where it hit a peak of a 98% market share. Last time I looked, it had slumped to just 95%. In Germany, too, sales of Pils have fallen. But what will replace it as the world's favourite beer?
Here are some of my suggestions. Not particularly rational or probable, as you'll see. But when have minor considerations like that stopped me?- Dark Mild
- Broyhan
- Porter
- Berliner Weisse
- Keut
- session-strength IPA
- Oud Bruin (the Dutch lager version)
- Dunkles Export
- English-style wheat beer
- amber Lagerbier
Do you have any better ideas?
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