The ones described as "all" beers selling for 3 shillings or so a quart are those with gravities in the low 1030ºs. They're things like Brown ale, Light Ale and low-gravity Stouts. A beer selling for 3 shillings a quart would be around 10d or 11d when packaged as a half pint.
1/4 (16d) seems like pretty good value for a beer as strong as Bass or Worthington. I'm sure the advert got it wrong when it spoke of red and green labelled Bass. Their Pale Ale came with either a red label (bottle conditioned) or a blue label (brewery conditioned). It was Worthington which had Green Shield, the brewery-conditioned version of White Shield.
In the strong Pale Ale segment, Double Diamond, Tavern and Ben Truman were less value for money, being only 0.5d per half pint cheaper, despite being considerably weaker than Bass or Worthington.
Beer is Bust beers | ||||||||||
Year | Brewer | Beer | Style | Price | size | OG | FG | ABV | App. Atten-uation | colour |
1955 | Bass | Pale Ale (Blue Triangle) | Pale Ale | 1063.5 | 1003.1 | 7.96 | 95.12% | 19 | ||
1955 | Bass | Pale Ale (Red Triangle) | Pale Ale | 1063.2 | 1009.6 | 7.02 | 84.81% | 19 | ||
1953 | Bass | Barley Wine | Barley Wine | 20d | nip | 1104.6 | 1036.3 | 8.90 | 65.30% | 80 |
1956 | Ind Coope | Double Diamond | Pale Ale | 17d | half pint | 1048.3 | 1012.7 | 4.62 | 73.71% | 20 |
1956 | Simonds | Bitter Ale | Pale Ale | 12d | half pint | 1030.1 | 1010 | 2.60 | 66.78% | 25 |
1956 | Simonds | Berry Brown Ale | Brown Ale | 16d | half pint | 1031.9 | 1011.9 | 2.58 | 62.70% | 85 |
1957 | Simonds | Luncheon Stout | Stout | 11d | half pint | 1033.6 | 1014.9 | 2.41 | 55.65% | 275 |
1959 | Simonds | Tavern Export Ale | Pale Ale | 17d | half pint | 1045.8 | 1013 | 4.25 | 71.62% | 18 |
1959 | Simonds | SB Light Ale | Pale Ale | 10d | half pint | 1034.2 | 1010.3 | 3.09 | 69.88% | 19 |
1956 | Truman | Trubrown | Brown Ale | 10.5d | half pint | 1034.9 | 1016.5 | 2.37 | 52.72% | 95 |
1956 | Truman | Light Ale | Pale Ale | 10d | half pint | 1031.7 | 1011.4 | 2.62 | 64.04% | 19 |
1956 | Truman | Eagle Stout | Stout | 11d | half pint | 1034.8 | 1016.1 | 2.41 | 53.74% | 225 |
1959 | Truman | Ben Truman Pale Ale | Pale Ale | 16d | half pint | 1049.9 | 1010 | 5.20 | 79.96% | 17 |
1953 | Watney | Yorkshire Stingo | Barley Wine | 17d | nip | 1089.6 | 1031.7 | 7.52 | 64.62% | 110 |
1956 | Watney | Brown Ale | Brown Ale | 10d | half pint | 1032.2 | 1011.1 | 2.73 | 65.53% | 120 |
1957 | Watney | Special Stout | Stout | 13d | half pint | 1042.3 | 1009.4 | 4.28 | 77.78% | 200 |
1959 | Watney | Pale Ale | Pale Ale | 10d | half pint | 1033.2 | 1010.1 | 2.99 | 69.58% | 23 |
1955 | Worthington | India Pale Ale (Green Shield) | IPA | 1063.3 | 1009.4 | 7.06 | 85.15% | 18 | ||
1955 | Worthington | India Pale Ale (White Shield) | IPA | 1063.7 | 1002.9 | 8.02 | 95.45% | 18 | ||
Source: | ||||||||||
Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/002. |