One large change – which was either precipitated of accelerated by the war – was in the type of beer being produced and consumed.
Rather surprisingly, the most popular class of beer pre-war was Lagerbier. That is, either Pale or Dark Lager of 3.5% ABV. The equivalent of Pale or Dark Mild, these were the beers consumed in draught in the cafés of the large cities in the West of Holland: Amsterdam, Rotterdam and Den Haag. Heavy beer – the 5% ABV Pils and Münchener – sold in rather lower quantities, but was more popular in the provinces.
The other two classes were far less popular. Extra Heavy was Bokbier. As this was only available for a couple of months a year, it’s no surprise its sales were modest. Its high price doubtless played a role, too. The Intermediate class of beer was only produced by a limited number of breweries. As the name implies, it was halfway in strength between Lager and Heavy.
Sales of Lagerbier collapsed after the war, as did those of the Intermediate class. It’s quite likely that the rise of Pils was connected to rising living standards with drinkers upgrading to Pils. Something similar happened in the UK with a move from Mild to Bitter. Eventually, Lagerbier totally disappeared.
By 1950 Heavy Beer, which at that point was almost all Pils, claimed more than 80% of sales. It would only go on to consolidate its position as most popular style in the 1960s and 1970s, leaving Holland a virtual monoculture.
Bokbier – after an initial post-war burst of enthusiasm – settled back down to around 1% of the market. Perhaps drinkers had just been thrilled to get their hands on a properly strong beer again.
Dutch beer production by type 1938 - 1954 (hl) | |||||
Year | Lager | Intermediate | Heavy | Extra heavy | Total |
1938 | 663,650 | 30,303 | 565,189 | 10,214 | 1,269,336 |
1939 | 747,458 | 32,986 | 605,576 | 12,091 | 1,398,111 |
1946 | 668,838 | 18,077 | 1,090,303 | 12,188 | 1,789,406 |
1947 | 388,834 | 9,731 | 1,191,739 | 8,998 | 1,599,302 |
1948 | 257,986 | 7,915 | 1,020,550 | 23,499 | 1,309,950 |
1949 | 174,240 | 6,717 | 807,996 | 18,822 | 1,007,775 |
1950 | 166,471 | 6,894 | 880,865 | 14,232 | 1,068,462 |
1951 | 160,244 | 6,732 | 901,933 | 13,744 | 1,082,653 |
1952 | 161,328 | 4,592 | 945,166 | 13,423 | 1,124,509 |
1953 | 188,973 | 2,965 | 1,078,995 | 12,486 | 1,283,419 |
1954 | 198,588 | 1,789 | 1,195,980 | 14,139 | 1,410,496 |
Source: | |||||
De Nederlandse Brouwindustrie in Cijfers, by Dr. H. Hoelen, Centraal Brouwerij Kantoor, 1955, held at the Amsterdam City Archives, page 39. |
Dutch beer production by type 1938 - 1954 (%) | ||||
Year | Lager | Intermediate | Heavy | Extra heavy |
1938 | 52.28% | 2.39% | 44.53% | 0.80% |
1939 | 53.46% | 2.36% | 43.31% | 0.86% |
1946 | 37.38% | 1.01% | 60.93% | 0.68% |
1947 | 24.31% | 0.61% | 74.52% | 0.56% |
1948 | 19.69% | 0.60% | 77.91% | 1.79% |
1949 | 17.29% | 0.67% | 80.18% | 1.87% |
1950 | 15.58% | 0.65% | 82.44% | 1.33% |
1951 | 14.80% | 0.62% | 83.31% | 1.27% |
1952 | 14.35% | 0.41% | 84.05% | 1.19% |
1953 | 14.72% | 0.23% | 84.07% | 0.97% |
1954 | 14.08% | 0.13% | 84.79% | 1.00% |
Source: | ||||
De Nederlandse Brouwindustrie in Cijfers, by Dr. H. Hoelen, Centraal Brouwerij Kantoor, 1955, held at the Amsterdam City Archives, page 39. |
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