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Friday, 17 December 2021

Dutch Beer production by type 1938 - 1954

I know. More numbers. But some of them are just so juicy. How could I leave them on the vine?

One large change – which was either precipitated of accelerated by the war – was in the type of beer being produced and consumed.

Rather surprisingly, the most popular class of beer pre-war was Lagerbier. That is, either Pale or Dark Lager of 3.5% ABV. The equivalent of Pale or Dark Mild, these were the beers consumed in draught in the cafés of the large cities in the West of Holland: Amsterdam, Rotterdam and Den Haag. Heavy beer – the 5% ABV Pils and Münchener – sold in rather lower quantities, but was more popular in the provinces.

The other two classes were far less popular. Extra Heavy was Bokbier. As this was only available for a couple of months a year, it’s no surprise its sales were modest. Its high price doubtless played a role, too. The Intermediate class of beer was only produced by a limited number of breweries. As the name implies, it was halfway in strength between Lager and Heavy.

Sales of Lagerbier collapsed after the war, as did those of the Intermediate class. It’s quite likely that the rise of Pils was connected to rising living standards with drinkers upgrading to Pils. Something similar happened in the UK with a move from Mild to Bitter. Eventually, Lagerbier totally disappeared.

By 1950 Heavy Beer, which at that point was almost all Pils, claimed more than 80% of sales. It would only go on to consolidate its position as most popular style in the 1960s and 1970s, leaving Holland a virtual monoculture.

Bokbier – after an initial post-war burst of enthusiasm – settled back down to around 1% of the market. Perhaps drinkers had just been thrilled to get their hands on a properly strong beer again.


Dutch beer production by type 1938 - 1954 (hl)
Year Lager Intermediate Heavy Extra heavy Total
1938 663,650 30,303 565,189 10,214 1,269,336
1939 747,458 32,986 605,576 12,091 1,398,111
1946 668,838 18,077 1,090,303 12,188 1,789,406
1947 388,834 9,731 1,191,739 8,998 1,599,302
1948 257,986 7,915 1,020,550 23,499 1,309,950
1949 174,240 6,717 807,996 18,822 1,007,775
1950 166,471 6,894 880,865 14,232 1,068,462
1951 160,244 6,732 901,933 13,744 1,082,653
1952 161,328 4,592 945,166 13,423 1,124,509
1953 188,973 2,965 1,078,995 12,486 1,283,419
1954 198,588 1,789 1,195,980 14,139 1,410,496
Source:
De Nederlandse Brouwindustrie in Cijfers, by Dr. H. Hoelen, Centraal Brouwerij Kantoor, 1955, held at the Amsterdam City Archives, page 39.


Dutch beer production by type 1938 - 1954 (%)
Year Lager Intermediate Heavy Extra heavy
1938 52.28% 2.39% 44.53% 0.80%
1939 53.46% 2.36% 43.31% 0.86%
1946 37.38% 1.01% 60.93% 0.68%
1947 24.31% 0.61% 74.52% 0.56%
1948 19.69% 0.60% 77.91% 1.79%
1949 17.29% 0.67% 80.18% 1.87%
1950 15.58% 0.65% 82.44% 1.33%
1951 14.80% 0.62% 83.31% 1.27%
1952 14.35% 0.41% 84.05% 1.19%
1953 14.72% 0.23% 84.07% 0.97%
1954 14.08% 0.13% 84.79% 1.00%
Source:
De Nederlandse Brouwindustrie in Cijfers, by Dr. H. Hoelen, Centraal Brouwerij Kantoor, 1955, held at the Amsterdam City Archives, page 39.


 

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