I know from my own youth that Lager was priced outrageously compared to Bitter and Mild. Just as well none of my mates drank it. That would have pissed me right off, having to subsidise someone's shit taste.
You can guess what's coming. It's time to compare the price of bottled Lager and bottled Pale Ale. I don't think the overall result can be in any question. But I'm intrigued by the detail.
These results are based on 195 bottled Pale Ales, 29 British-brewed bottled Lagers and 63 imported bottled Lagers. They were sampled over the years 1948 - 1966. For purposes of comparison, I've calculated the price per litre per gravity point. In old pence.
These are the results.
By my calculations that makes British Lager 43% more expensive than British Pale Ale. Imported Lager was a whacking 72% more expensive than British Pale Ale.
I wonder why brewers were so keen on getting their share of the Lager business?