Showing posts with label innovation. Show all posts
Showing posts with label innovation. Show all posts

Monday, 15 May 2023

Innovation and change

There seems to be a lot of confusion in the beer world about the use of these two words: innovation and change.

From my observations of beer history, one is a constant. The other rather intermittent. Which one do you think is which? Change the former, innovation the latter.

Changes in beer are driven by many factors. The great majority of them external. My personal favourite is taxation (unless I'm the one paying it). One of the biggest factors driving change in beer. Because governments love tinkering with taxation. And those changes have a knock-on effect on the beers being brewed.

Where tax is a change driven by men's actions, other drivers are less directly under human control. Like demographics. Generations inevitably come and and go. And with them their beer preferences. This is the process by which styles are born, grow to adulthood and then, like me, slowly crumble and die.

Even styles which stick around a long time are always in a state of flux, adapting to the changing environment around them. Nothing illustrates this phenomenon better than Mild Ale. Which kicked off in the early 19th century as a 6% to 11% ABV pale beer and ended the 20th as a 3% dark beer. You can't change much more than that.

True innovation in brewing is far rarer. Things like the adoption of the hydrometer and thermometer. Baudelot coolers. Refrigeration. Pure yeast cultures. Mash filters. Continuous fermentation. (It may have been a total disaster, but it was truly new.) Stuff that really hadn't been done before. And genuinely transformed brewing.

Most of what's called innovation today? Mere tinkering with ingredients. While change is inevitable, it's rarely innovation.

Saturday, 13 November 2010

13th November 2010 - 1

14:55 Back from town. Only had the one beer. Marble Barley Wine. Nice, but had a bit of a grapefruit flavour. Is that a fault?

14:57 Still early. I choose a light alternative: St. Bernardus Prior. It's good to be home.

I was thinking on the tram about words. Nothing better to do. All the buildings along the Tram 2 route, I've seen a wagillion times before. The restaurant a car drove into. The police station that used to be a horse tram garage. The gangster pub (next door to the copshop, funnily enough).

Proactive. A word that got me sacked. Leverage. Traction. Bullshit words used to impress the gullible. Then there''s the I-word. So obscene, I can't bring myself write it in full.

That's weird. I've moved on to the Fuller's logs from 1914. The first is dated 13th November.

Saturday, 28 November 2009

Innovatie

Tijd voor nog een innovatie. Waarom? Omdat het zoooo saai is om alleen maar engels te schrijven.

Nou, het is wel waar dat veel van jullie de nederlandse taal niet beheersen. Ik zeg, neem maar de kans om deze prachtige taal te leren.

Ja miks piirdun ainult üht võõrkeelt? Kas see ei ole rassistlik? OK, lehet zavaró az elején. Ngunit ako ba kayo sa kalaunan makuha ang pagkakabitin nito.

Bjór. Ég man nú. Það að eiga að vera þemað hér. Es saku kaut ko par alu. Por çfarë? Unë kam qenë kaq e zënë me të gjitha stuff këtë gjuhë, unë nuk mund të mendoj se një birrë të vetme mendohet.

Risi në birrë ni shehena ya taka.

Thursday, 26 November 2009

Innovative blogging

Innovation. We all need to innovate. Maybe it's time for me to start. Innovative blogging.

Where to start? Colours. Great idea. No more boring black letters. Bet no-one's done that before.

Fonts. There's another area I've neglected in my ridiculous search for facts.

Hey, I know, if I combine the two, I'll be right out there opening the envelope of blogging.

If I throw in a few different siZe letters anD some raNDom capital letterS, i'll rEealLy be puLLing tHe boUndaRies.

Tuesday, 17 November 2009

The schlock of the new

Innovation. I'm starting to truly loathe that word. Especially its inappropriate use in relation to brewing. And the subtext that, by definition, "innovation" is a good thing.

I'll be honest with you. I don't want innovative beer. I want tasty, refreshing beer. Beer I want to drink more than a mouthful of. Beer that's a joy to drink rather than an exercise in endurance. I don't want to think "what a clever brewer, how ever did he come up with adding a slight apricot flavour to a Pale Ale?". Or "I wonder what the 17th variety of hop is?". "That's so innovative, making a Mild you have to sip through an enamel straw."

Worshipping at the alter of brewers' egos. It's not for me. I want something to drink, something that lifts my spirits and makes my heart soar. And, in sufficient quantities, will get me pissed. It's really not complicated.

And while I'm on the subject of what I want, festival measures. Nothing smaller than 15 cl, please. Small measures mean, for me, a festival of standing and queueing. I prefer a festival of sitting and drinking slightly immoderately.

Tuesday, 24 March 2009

Innovation

I regularly read the BeerAdvocate and RateBeer forums. It's a form of cheap and harmless entertainment. But something I read today just made me gasp.

Here's the quote: "There has been more innovation in American brewing in the last 25 years than in European brewing in the last 250 years."

I wouldn't say that was a contentious statement. More like complete bollocks. And bollocks that insults the generations of brewers who helped progress brewing to where it is today.

Let's see what important innovations I think have taken place in brewing (not necessarily European, but mostly) over the last 250 years.

  • the thermometer
  • the hydrometer
  • very pale malts
  • patent malt
  • steam power
  • mashing machines
  • underlet
  • steam cleaning
  • pure yeast cultures
  • pasteurisation
  • colour measurement
  • bitterness measurement
  • electric power
  • brewing sugars
  • Farbebier
  • decoction mashing
  • steam heated copper
  • filters
  • conical fermenters
  • Burton unions
  • symbiotic yeast/lactobacillus cultures
  • continuous fermentation
  • attemperator
  • refrigeration
  • stainless steel vessels
  • metal barrels
  • beer engine
  • CO2 dispense
  • the microscope
  • force carbonation
  • bottling machine
  • whirlpool
  • heat exchange cooler
  • powered roller malt mill

That's just what I can think of off the top of my head. I'm sure there are many I've forgotten.
Maybe I've missed something, but what exactly are the wondrous innovations that have taken place in the last 25 years in the USA?

Innovation isn't just mixing up existing ingredients in a different way. Or sticking beer into a variety of barrels. Or am I misunderstanding the meaning of the word?