Pale Ales, which were the flagship of many breweries, were some of the beers most likely to be branded. Many breweries pushed strong bottled Pale Ales back in the 1950’s. Things like Ben Truman, Double Diamond or Red Barrel. Which tells you how complete the Brewery Manual list is as it contains only one of those names. Many of these beers also became keg brands.
Intriguingly not only is simple Diamond in the list, but also another beer called Diamond Ale from another brewery. Odd that a large brewer like Ind Coope should be using a brand name that they didn’t have exclusive rights to.
Talking of missing brands, I don’t see the two biggest Pale Ale ones: Bass Red Triangle and Worthington White Shield. I could probably think of more, if I put my mind to it.
Names like “All Bright”, “Starbright” and “Sunbright” were common for filtered bottled beers. The name obviously intended to conjure up an imagine brilliantly clear beer.
Label colours – Red Label and Green Label – were also well liked. Though here’s another inconsistency in this list. Flowers Green Label is cited as a generic trade mark for their bottled beer. When it was in fact the name of a specific bottled Pale Ale.
Webster’s Green Label is lumped in the Pale Ales. Even though it was a Light Mild. In the book’s defence, Webster’s were always a little coy about its style. I can remember the TV ads for it, from which I assumed it was a Bitter.
Coincidentally, that’s the only one of these beers I drank. At least under the name given. I was rather partial to Burton Ale, the cask version of Double Diamond.
|Branded Pale Ale in 1953|
|H. & G. Simonds||Golden Dry||Pale Ale|
|A. M. & E. Sergeant||Dolphin||Pale Ale|
|Ann St. Brewery||Mary Ann||Pale Ale|
|Castletown Brewery||Red Label||Pale Ale|
|George Younger & Son||Highland||Pale Ale|
|H. & G. Simonds||Bulldog||Pale Ale|
|H. & G. Simonds||Tavern||Pale Ale|
|H. B. Clark||County's Best||Pale Ale|
|H. E. Thornley||Sunbright||Pale Ale|
|Hall & Woodhouse||Forum||Pale Ale|
|Ind Coope & Allsopp||Coronet||Pale Ale|
|Ind Coope & Allsopp||Double Diamond||Pale Ale|
|Ind Coope & Allsopp||Diamond||Pale Ale|
|John Lovibond & Sons||Royal College||Pale Ale|
|Meux's Brewery||Treble Gold||Pale Ale|
|Morrell's Brewery Ltd.||Castle Ale||Pale Ale|
|Richard Whitaker & Sons||Light Shire||Pale Ale|
|Saml. Webster & Sons||Green Label||Pale Ale|
|T. Losco Bradley||Gold Gross||Pale Ale|
|The Ely Brewery||Brewers Own||Pale Ale|
|The Ely Brewery||Imperial||Pale Ale|
|The Star Brewery||Diamond Ale||Pale Ale|
|Tomson & Wotton||Double Allbright||Pale Ale|
|Truswell's Brewery||Sunbright||Pale Ale|
|Wilson's Brewery||Olympic||Pale Ale|
|Brewery Manual 1953-1954, pages 382 - 394.|
Probably Old Ale and Strong Ale next.