It's another Whitbread advert. This time from "Street's Indian and Colonial Mercantile Directory for 1870" (page xxiii).Take a look:
These were beers for export. The choice of these particular beers is intriguing. The Stout is no surprise. But the other two. In the brewing year ending July 1871, Whitbread brewed just 1,822 barrels of Pale Ale.I wonder how much of that was exported?
They didn't brew a great deal more XX. Just 5,738 barrels. Even less of the special export version, which is what I assume we're looking at here.
If you remember the 1874 price list of a few days ago, you'll see that the export price is very reasonable.18 gallons of Pale Ale cost 27/-, or 81/- for a hogshead. That's just four bob less than the export price of 84/-. Even allowing for the drawback (the tax refund on exported beer), which would have been 9/4.5 in this case, that still seems cheap. Especially as the the cask was thrown in for free.
Once again, the Pale Ale is crap value. XX Ale, selling for the same price, had an OG of 1081. The PA just 1063. Drink Mild, that's what they're telling us.