I'm going to gradually move back in time as I dig deeper into Imperial Stout. Which logically means that we're starting at the end.
"The Best Products of nature combined in...
BARCLAY PERKINS
Milk StoutThe best products of nature are combined each pint of this stout. Malt and hops for nutrition and ail the goodness of 10 ozs. of pure dairy milk for energy.
sustaining
satisfying
refreshingYou can still enjoy the original B.P. Imperial (Red Label) Stout
BARCLAY PERKINS & Co. Ltd., LONDON "
Dundee Evening Telegraph - Thursday 07 March 1940, page 4.
From the way this advert is worded, it's obvious that Milk Stout had replaced the older Imperial Stout and reduced it to a footnote. This doesn't seem to have lasted long, as a few years after the war Imperial Stout was being advertised on its own:
"BARCLAY PERKINS IMPERIAL RED LABEL STOUT
"A Meal in itself"
Dundee Evening Telegraph - Wednesday 14 December 1949, page 3.
Just the sort of meal I like. A liquid one.
This is the last advert I can find for Imperial Stout. It's just a couple of years before the merger with Courage.
"THE STOUT for the REAL Stout Drinker the traditional
BP
IMPERIAL RED LABEL STOUT
BARCLAY PERKINS & Co. Ltd., LONDON "
Aberdeen Evening Express - Saturday 11 April 1953, page 5.
The label surprised me. That's the style they used before WW I. It looks awfully old-fashioned.And very different from the label on the full-strength version.
I'll leave you with some more analyses. Just making sure I get at least a few numbers in.
| Weak Imperial Russian Stout 1925 - 1937 | ||||||||
| Year | Beer | OG | FG | ABV | App. Atten-uation | Price | size | package |
| 1925 | Imperial Stout | 1060.3 | 1016.1 | 5.75 | 73.30% | pint | bottled | |
| 1925 | Imperial Stout | 1060.3 | 1020.6 | 5.14 | 65.84% | 8d | pint | draught |
| 1935 | Imperial Stout | 1061.8 | 1014.2 | 6.20 | 76.97% | 6d to 9d | pint | bottled |
| 1937 | Imperial Stout | 1061.2 | 1010.1 | 6.69 | 83.50% | 6d & 7d | half pint | bottled |
| Source: | ||||||||
| Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/001. | ||||||||
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1 comment:
I wonder what they mean by the goodness of 10 oz of milk. If they're talking about lactose and I'm doing the math right, that would be twice as much lactose as a lot of the Let's Brew milk stout recipes you've printed.
I realize ad copy isn't always strictly literal, of course, and maybe they're referring to something else besides lactose. Or maybe they're rationalizing that all of the sugar left in the beer -- including but not just lactose -- equals the lactose in milk.
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