Wednesday, 23 July 2014

Expensive Oatmeal Stout

I'm not done with Oatmeal Stout yet. I happened to comae across this advert which, though not obvious at first glance, tells us quite a bit about Oatmeal Stout.

Take a look and see if you can spot anything:

Evening Telegraph - Friday 02 December 1898, page 1.

The most obvious point is that in a catalogue of fashionable, expensive beers, Oatmeal Stout gets top billing. Literally.

Look at the price, too. It's almost as expensive as Imperial Stout and costs as much as Bass or Allsopp Pale Ale, two expensive beers. Maclay's Oat Malt Stout of 1909 had the not particularly high gravity of 1062. If this Oatmeal Stout were of a similar strength it would be dreadful value for money.

I find it very odd that with the amounnt of bigging up the advert gives to Oatmeal Stout, it doesn't mention the brewer. It seems as if the fact that it's an Oatmeal Stout is more impor5tant tahn the identity of the brewer. You would never see a Burton Pale Ale advertised without the brewer's name.

Overall this advery demonstrates a trend with beer styles. When they're new and all the rage, they're poor value for money: Pale Ale and Lager a re good examples of this phenomenon. Over time, as a style stops being the latest must-have item, the price premium is eroded.

Jsut thought I'd throw in a little of my evolutionary theory of beer styles. I must write it all down properly sometime. I've reams of hand-scribbled notes on the topic somewhere. Amongst all my piles of stuff. You'll be the first to know, should I miraculously unearth it.

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