Time to look at the bottled beers in Whitbread’s 1934 price list. Which includes, in addition to the four beers brewed in their Chiswell Street brewery, several produced elsewhere. Which is handy, as it gives a better idea of the beers actually available in a London pub.
The four Chiswell Street beers are the first in list. There appear to be four beers: London Stout, Oatmeal Stout, India Pale Ale and Double Brown. Though the two Stouts were, in reality, identical.
The two Forest beers came from the Forest Gate brewery, which Whitbread bought in ????. One of their main reasons for purchasing the brewery was to get hold of modern, sediment-free bottling technology. Whitbread having stuck with bottle-conditioning until after WW I.
Based on the price, I’m guessing that the two Forest beers were around 1040º. Hang on. I have an analysis from 1934. It gives the OG as 1039º. So, my guess was pretty close.
Pioneer Ale and Stout were brands of the Lovibond brewery. Not sure why Whitbread were selling them, as I can’t find any connection between the two breweries. I know from analyses in the Whitbread Gravity Book that both beers were around 1030º.
As already mentioned, Mackeson Milk Stout was being sold at a premium. Based on its gravity in the mid-1050ºs , it falls in the 9d per pint class. But it was sold for 10d per pint.
Something similar is happening with Guinness Extra Stout and Bass Pale Ale. Both of those also had gravities in the mid-1050ºs, but also retailed at 10d per pint. Which was a 1d per pint premium over the expected price.
Both Bass and Guinness were widely available in other brewers’ tied houses. Usually being bottled by the other brewery, too. The premium charged reflects the renown of the two beers.
In addition to the above prices, a deposit was charged on the bottles of 1d per half pint, 2d per pint and 3d per flagon. Which, especially in the case of cheaper beers, was a considerable percentage of the total price paid.
| Whitbread's bottled beers in 1934 | |||||
| Per doz. Botts | Per doz. Half-botts | crates of four flagons | |||
| Wholesale | Retail | Wholesale | Wholesale | Retail | |
| London Stout | 6/1d | 8/- | — | 3/10d | 5/- |
| do. ("Special Whitbread") | — | — | 3/6d | — | — |
| Oatmeal Stout | 6/1d | 8/- | — | 3/10d | 5/- |
| India Pale Ale | 5/4d | 7/- | — | 3/4d | 4/4d |
| do. ("Small Whitbread") | — | — | 3/1d | — | — |
| Double Brown | 7/- | 9/- | 4/- | 4/5d | 5/8d |
| (A fine strong ale) | |||||
| FOREST ALE AND STOUT | |||||
| Oatmeal Stout | 5/4d | 7/- | 3/1d | 3/4d | 4/4d |
| Brown Ale | 5/4d | 7/- | 3/1d | 3/4d | 4/4d |
| PIONEER ALE AND STOUT | |||||
| Family Stout | 4/6d | 6/- | — | 2/10d | 3/8d |
| Family Ale | 4/6d | 6/- | — | 2/10d | 3/8d |
| MACKESON'S MILK STOUT | |||||
| Milk Stout | 7/8d | 10/- | 4/2d | 4/10d | 6/- |
| Bass | 8/8d | 10/- | 5/- | ||
| Guinness | 8/8d | 10/- | 5/- | ||
| Bass Barley Wine in nips | |||||
| Source: | |||||
| A 1934 Whitbread price list. | |||||







