The brewery was a decant size, with a maximum brew length of around 150 barrels. Not quite in the same league as London or Burton. A decent size for Yorkshire, though. Where much of the beer was still brewed in pubs.
It’s a decent range, spanning eight beers in total. A Stock Ale and a Stout, in addition to the aforementioned Mild and Pale Ales. Or is that everything? An advert from a couple of years later lists three Stouts.
The Stout in the brewing records looks about the right strength for a an 18d per gallon beer. Were there other Stouts for which I have no brewing records, or did they water down some post-fermentation?
The BA and PA, which I assume were the 16d and 18d India Pale Ales in advert, seem a little overpriced for their gravity. But I guess that’s because their Pale Ales, which were often sold at a premium. While, at about 1050º, AK seems pretty good value at 12d per gallon.
It’s a shame KKK doesn’t show up in the price list. It was probably the same price as the strongest Stout, 18d per gallon.
Interesting that the hopping rate per quarter (336 lbs) of malt is highest in AK, the weakest Pale Ale. 25% more than its two stronger siblings.
Kirkstall beers in 1885 | ||||||||
Beer | Style | OG | FG | ABV | App. Atten-uation | lbs hops/ qtr | hops lb/brl | Pitch temp |
L | Mild | 1049.6 | 5.03 | 1.07 | 58º | |||
X | Mild | 1052.6 | 1013.3 | 5.20 | 74.74% | 6.50 | 1.40 | 57.75º |
XXX | Mild | 1066.2 | 8.00 | 2.22 | 57.5º | |||
AK | Pale Ale | 1049.9 | 12.42 | 2.01 | 58º | |||
BA | Pale Ale | 1055.4 | 10.00 | 2.33 | 58º | |||
PA | Pale Ale | 1060.9 | 9.87 | 3.31 | 58º | |||
KKK | Stock Ale | 1069.3 | 10.00 | 2.97 | 58º | |||
IS | Stout | 1071.7 | 10.35 | 3.71 | 58º | |||
Source: | ||||||||
Kirkstall brewing record. |
1888 Kirkstall brewery advert | ||
beer | price per barrel (s) | price per gallon (d) |
East India Pale Ale | 48 | 16 |
East India Pale Ale | 54 | 18 |
AK Light Bitter Ale | 36 | 12 |
Fine Mild Ale | 36 | 12 |
Fine Mild Ale | 42 | 14 |
Fine Mild Ale | 48 | 16 |
Stout | 42 | 14 |
Stout | 48 | 16 |
Stout | 54 | 18 |
Source: | ||
Yorkshire Gazette - Saturday 30 June 1888, page 3 |
4 comments:
Do you have any idea how the marketing on a wholesale level worked in this context? Did the brewers just publish a newspaper ad and wait for orders to roll in?
Or were the ads just one piece of a larger marketing effort, like sending out salesmen with samples or mailing out flyers with more detailed promotional info and gloss?
Anonymous,
these are retail adverts, aimed at private customers who would have a barrel of beer at home.
So three gallon barrels for home, based on the price per barrel vs price per gallon? Were these going to larger households? That seems like a lot to go through in a short time assuming it's not sitting around too long after tapping, unless multiple people are drinking.
Anonymous,
one column is shillings, the other pence. People really were buying 36 gallons for home use.
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