Draught Dutch Stout

Random Dutch advert time.

H.H. Coffee house owners, publicans and off-licence owners!

DELI-EXTRA STOUT is now available by the glass served by a pump at over two hundred places in Amsterdam and more than a  hundred places Rotterdam, The Hague and Utrecht.

Information will be gladly provided by

The DELI_BROUWERIJ
at Nieuwer-Amstel (Amsterdam);

Agents:

C. J. F. DE VOS. No. Goudsche Street. 70, Rotterdam;
HUJVENAAR & Co.., No. Veenkade. 4a, The Hague:
J. Ypes Jr., No. Oudegracht. 5, Utrecht.

The DELI BROUWERIJ brews only first quality Extra Stout Stout and no Brown Stoutand other inferrior qualities.
Sales of Stout by the glass from a pump, introduced into the Netherlands by the DELI-BREWERY, ensures publicans that on cold and rainy days they can sell their usual amount of beer.
Only Deli-Stout meets all requisites for serving Stout from a pump.

Warning.

Time for more advert fun. At least time for another advert. Not sure if there's much fun involved.

Take a look:

Here's what it says in English:

WARNING.
It has be shown to the undersigned that Company of J.A. OF OLFSEN, agent of the firm Van Vollenhoven & Co.., Amsterdam, living here, Haringvliet No. 83, sold its Van Vollenhoven's STOUT as DELI-EXTRA STOUT. Therefore, everyone in his own interest is warned that Deli Extra Stout has never been purchased by the company JA VAN OLFEN from the undersigned of Deli Brewery.

DELI-EXTRA STOUT, which according to Chemical Report excells over Van Vollenhoven's and BASS & Co.'s. Stout, can be obtained at major grocers, bottlers, Hotels and Cafes as well as from the Principal Agent

C.J.F DE VOS,
70 Goudschestraat,
Rotterdam

Chemical Reports are sent free on request."
Source: Het nieuws van den dag : kleine courant 25-08-1890

"That's a bit mean." Was Dolores's reaction to the advert. But there were a lot of counterfeit goods around. And companies had to protect their brands.

Funny thing is, though, I always thought Van Vollenhoven's Stout was the most highly-regarded.

Stout Drinkers!

They've just made 400 years worth of Dutch newspapers available online. The first word I searched for? Stout.

This was hit number two.

I don't want to incur Tandleman's wrath again, so here's a translation:

STOUT DRINKERS!

Why is an incorrect opinion often expressed about one Stout or another? Because in most cases it is not properly treated or delivered without being properly matured. The extra-Stout, as of the Brewery, has little flavor and is very insipid. Tapping (new system), the right length of maturation  and the good treatment are certainly key requirements for making Stout tasty and invigorating. Artificial methods, used to make it quickly foamy, cannot give the beer the same full and vigorous taste, it gets from maturing.

The well-matured Stout from any Brewery, the assessment is left to consumers, is more of a tonic for anemia than anything else.

Largest turnover of Vollenhoven's Extra-Stout.

VOLLH. Extra Stout 12.5 Ct.
DELI Extra Stout 12.5 Ct.
Bass Extra Stout 17.5 Ct.

Ned. Stout Bottelarij
N. Heerengracht b/d Weesperstr., Amsterdam

Van Vollenhoven's Stout has been a persistent little devil. After the brewery was purchased by Heineken it was transformed into a bottom-fermenting beer, but hung around until the 1990's. I tried it a few times. It wasn't great. Then a group bought the rights and contracted De Schans to brew a version based on old recipe. Now that's a great beer. Just frustratingly hard to find.

The Deli brewery, on Weesperzijde, was founded in 1886 and closed in 1939. It wasn't the most successful of the new generation of modern breweries founded at the end of the 19th century, never really challenging the likes of Amstel and Heineken. Surprisingly, parts of the brewery survived until 2003, buried in a later industrial building. I spotted parts of them as they were being demolished. The wall with the circular windows was part of the Ijskelder.

I think you know who Bass were.