Sunday, 16 February 2025

Beer Guide to the 1970s (part forty-nine)

By popular request, I'm soldiering on with this series. If only because of the opportunities it gives me to push the book it comes from, "Keg!".

Three more Bass Charrington breweries today. Two of which closed just around when I was starting to drink. And one which was one of the company's main production sites, lasting just into this century.

The closure of Joule prompted an early CAMRA protest. No no avail, obviously. The brand has since been revived, though I've not tried the new version of the Bitter. Who knows how close it gets to the original.


Joule
Stone,
Staffordshire.
Founded:    1780
Closed:            1972
Tied houses:    214

Bought by Bass Charrington in 1968 and closed a few years later.

beer style format OG description
Joules Bitter Pale Ale draught 1035  



Massey's Burnley Brewery
Burnley,
Greater Manchester.
Founded:    1750
Closed:            1974
Tied houses:    312

Bought by Charrington United in 1966.

beer style format OG description
Kings Ale Pale Ale bottled    
Light Ale Pale Ale bottled    
Pale Ale Pale Ale bottled    



M & B (Cape Hill)

Birmingham,
West Midlands.
Founded:    1851
Closed:            2002
Tied houses:    

The original Mitchell & Butler brewery in Birmingham. And, for a while, the largest cask brewery in the world. I can’t say I was that keen on their cask beer. Brew XI was a crap, sweet excuse of a Bitter. The Mild was OK. But no better than that. When in Birmingham, I much preferred Ansells Mild.
 

beer style format OG description
Brew XI Pale Ale draught 1038.8 sweet
DPA (Dunkirk or Darby Pale Ale) Pale Ale draught 1032 pleasant
Mild Mild draught 1034.6 dark and malty
Family Ale Pale Ale bottled 1031.6  
Export Pale Ale Pale Ale bottled 1044.9  

 

Time for the plug of my latest book, "Keg!".

Get your copy of "Keg!" now!

 

 

6 comments:

Matt said...

Burnley's in Lancashire, they play the East Lancashire derby against Blackburn Rovers.

Chris Pickles said...

Bass Charrington seem to have had a lot more breweries than I knew about. To be replaced by Brew X and Brew XI... shocking lack of imagination there.

Anonymous said...

Could you do a post on Phoenix breweries and a post beer and 1970’s sports clubs?
Oscar

Bribie G said...

Anyone else here participate in the CAMRA protest and march through Stone when they were closing the brewery? Well we drank the town dry and ended up having to drink Carling Black Label etc. Sadly by that time Joules (Pronounced Jowls locally) was a pale shadow of a beer.

Bribie G said...

Brew XI still brewed as a cask beer for Molson Coors, under licence by Brains of Cardiff.
When I lived in Cardiff in the early 70s at Llandaff North there was a M&B pub just round the corner near the railway. I used to pop round with my next door neighbour on a Sunday. I think they used to service a fair few Welsh clubs so it was a well known brand. I wonder if it was brewed at Wolverhampton which is actually a fairly quick trip from Cardiff, used to drive over there and back to get bits for my Triumph Herald from a panel works there.
I remember the old Brew XI, tasted more like dandelion and burdock. The pub was pulled down and a block of flats now on the site.

John Lester said...

After Joule’s brewery was closed (in 1974, in fact, rather than 1972), Bass Charrington continued to brew a version of Joule’s Bitter at Burton for a few years; it disappeared around 1978 or 1979. None of Massey’s own beers was still being brewed when I visited Burnley in summer 1972, but I did sample Brew Ten from an electric pump whose mounting bore the word “Massey” in small letters below “Brew Ten” in large ones. I have no recollection of whether it was any better than the Brew Ten from other Bass Charrington breweries.