For one simple reason: Guinness had penertrated the British market. Which meant they had a massively larger potential customer base than if their operations had been limited to Ireland.
Dublin Porter Shipments to Great Britain 1905 - 1908 | ||||
Brewery | 1905 | 1906 | 1907 | 1908 |
Guinness & Co. | 604,818 | 650,981 | 670,503 | 687,486 |
Watkins, Jameson & Co. | 38,544 | 39,482 | 36,542 | 36,176 |
D'Arcy & Son | 23,493 | 27,789 | 23,472 | 21,947 |
Mountjoy Brewery | 30,498 | 29,562 | 27,513 | 25,523 |
Other shippers | 228 | 0 | 0 | 22,835 |
Total | 697,581 | 747,813 | 758,030 | 793,965 |
Source: | ||||
The Brewers' Journal, vol. 45, 1909, page 8. |
Shipments to Britain from the other three other Dublin breweries were declining while those of Guinness were increasing. Eventually the trade of the other breweries would dwindle to nothing.
As you can see in the more detailed table below, in 1908 about a third of Gunness sales were in Great Britaion, the other two thirds in Ireland. When WW I erupted, the proportion shipped to Britain had increased to 40%. It increased even further after WW I, exceeding 50% in 1920.
Though even in 1904 Guinness was selling more Extra Stout in Britain than in Ireland, where the majority of their sales was in the form of Porter. Guinness actively discouraged the shipment of its Porter to Britain because they were afraid of it being passed off as Extra Stout. At this point Extra Stout had an OG of 1075º and Porter 1060º.
Guinness sales 1904 - 1914 | |||||||||
Extra Stout | Porter | other | totals | ||||||
Year | Britain | Ireland | Britain | Ireland | total | Britain | Ireland | FES/Export | total |
1904 | 584,598 | 494,949 | 1,375 | 849,883 | 74,980 | 585,973 | 1,344,832 | 74,980 | 2,005,785 |
1905 | 601,553 | 503,096 | 1,538 | 858,243 | 97,520 | 603,091 | 1,361,339 | 97,520 | 2,061,950 |
1906 | 643,878 | 509,573 | 1,572 | 857,919 | 113,204 | 645,450 | 1,357,492 | 113,204 | 1,482,268 |
1907 | 678,902 | 521,583 | 1,137 | 858,433 | 116,459 | 680,039 | 1,380,016 | 116,459 | 2,176,514 |
1908 | 695,562 | 531,337 | 963 | 859,977 | 100,799 | 696,525 | 1,391,314 | 100,799 | 2,188,638 |
1909 | 706,229 | 560,104 | 810 | 879,584 | 115,596 | 707,039 | 1,439,688 | 115,596 | 2,262,323 |
1910 | 782,281 | 593,459 | 1,231 | 901,660 | 135,860 | 783,512 | 1,495,119 | 135,860 | 2,414,491 |
1911 | 825,604 | 616,099 | 1,738 | 913,439 | 146,242 | 827,342 | 1,529,536 | 146,242 | 2,503,122 |
1912 | 913,659 | 674,868 | 556 | 926,592 | 157,880 | 914,215 | 1,601,460 | 157,880 | 2,673,555 |
1913 | 1,022,077 | 736,563 | 276 | 930,173 | 139,150 | 1,022,353 | 1,666,735 | 139,150 | 2,828,243 |
1914 | 1,070,814 | 731,511 | 116 | 897,455 | 141,844 | 1,070,930 | 1,628,965 | 141,844 | 2,642,740 |
Source: | |||||||||
"A Bottle of Guinness please" by David Hughes, pages 276-279 |
Numbers, eh? What could be more fun? Yes, obviously certain things people do in private without clothes. but otherwise, what can beat the existential thrill of scraping back the dirt to reveal a fresh number hoard? And can I come up with a paragraph containing more question marks?
6 comments:
In this post about Guinness Porter and Stout in 1883, you said there wasn't much difference:
http://barclayperkins.blogspot.com/2007/11/irish-porter-london-porter.html
Do you know if they were still pretty similar in the early 1900s, besides the gravity difference you mentioned? Or were there notable differences in ingredients and/or brewing methods?
Anonymous,
I doubt very much that the grists and brewing methods of Guinness Porter and Extra Stout would have diverged. That's just not the way breweries worked backl then.
It took Guinness a LONG time to finally exclude all its smaller rivals: I've just put together a table covering Dublin stout and porter exports over 70 years, from 1854 to 1924, in 10-year intervals. In 1854 Guinness had only (!) 49% of the Dublin export market, and that actually fell to 44% by 1864, on a market up almost 130% (the big difference was the launch of the Mountjoy brewery, which nabbed an 11% share of exports in 10 years). Guinness's share was up to 57% in 1874, 71% in 1884, 76% in 1894, 84% in 1904 and 92% in 1914: only in 1924 did it hit 99%.
Now I just need to see if it's possible to match up the figures for Beamish & Crawford and Murphy's …
Martyn,
I've noticed that in 19th-centuiry advertisements it's often rather vague about the brewery, just calling it Dublin Stout. With the e exception of Guinness, who are often mentioned by name. I can hardly think of a single example of another Dublin brewery being named. Was one of the reasons for the success of Guinness the way it turned itself into a recognised brand?
Hi Ron ,
I`m pretty sure I`ve seen adverts etc for The Mountjoy Brewery and Findlatter`s ; and the D`Arcy`s Brewery name rings with faint echoes of campanology .
From what I can remember ; they were usually within an advert for the brewery`s own product range; Ill see if I can dig them out and let you have a copy ,
Cheers ,
Edd
I've seen ads for Watkins's stout on sale in Norwich, and Manders & Powell in Taunton, and Elizabeth Alley (a particularly obscure Dublin porter brewer whose son ran a more famous brewery in Boston in the US) advertised a depot in Liverpool in 1850.
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