Friday, 4 June 2010

Whitbread's Belgian Trade (1940)

This is from another of Whitbread's handwritten spreadsheets. One that lists their sales by beer type and region.

This is part of the page for the quarter ending March 29th 1940. The trade was soon afterwards interrupted for a few years. Something to do with an Austrian lunatic, I believe.

These are the bottled beers. ES is Extra Stout, PA is Pale Ale and DB is Double Brown. Oddly enough, the first two are still available in Belgium. Despite Whitbread itself having disappeared into a corporate glob years ago.

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