It started when someone posted this John Smiths price list from 1971:
I remembered that I had a wealth of analyses of John Smiths beers from the Whitbread Gravity Book.
John Smiths beers 1960 - 1967 | ||||||||||
Year | Beer | Style | Price | size | package | OG | FG | ABV | App. Atten-uation | colour |
1960 | Pale Ale (sold in Belgium) | Pale Ale | bottled | 1055.5 | 1013.7 | 5.22 | 75.32% | 17 | ||
1961 | Golden Keg Ale | Pale Ale | 22d to 24d | pint | draught | 1039.1 | 1009 | 3.76 | 76.98% | 19 |
1964 | Double Brown | Brown Ale | 24d | pint | bottled | 1047.3 | 1016.7 | 3.82 | 64.69% | 80 |
1964 | Milk Maid Stout | Stout | 16.5d | half pint | bottled | 1042.2 | 1022.2 | 2.50 | 47.39% | 325 |
1964 | Golden Keg | Pale Ale | 24d | pint | draught | 1039.1 | 1009.4 | 3.71 | 75.96% | 23 |
1964 | Draught Magnet | Pale Ale | 20d | pint | draught | 1043 | 1007.4 | 4.45 | 82.79% | 35 |
1964 | Bitter | Pale Ale | 18d | pint | draught | 1038.3 | 1007.6 | 3.84 | 80.16% | 23 |
1964 | Mild Ale | Mild | 15d | pint | draught | 1030.9 | 1008.5 | 2.80 | 72.49% | 30 |
1964 | Magnet Pale Ale | Pale Ale | 14.5d | half pint | bottled | 1043.5 | 1007.2 | 4.54 | 83.45% | 16 |
1964 | Light Ale | Light Ale | 10.5d | half pint | bottled | 1031.9 | 1009.6 | 2.79 | 69.91% | 29 |
1965 | Pale Ale (sold in Belgium) | Pale Ale | bottled | 1056.1 | 1011.8 | 5.54 | 78.97% | 13 | ||
1967 | Magnet Pale Ale | Pale Ale | 24d | pint | draught | 1043.5 | 1008.7 | 4.35 | 80.00% | 33 |
Source: | ||||||||||
Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/001. |
There's a personal connection with one of these beers. Milk Maid Stout was a Warwick & Richardson brand. And the beer my Mum used to drink. The label appers prominently on the cover of The Home Brewer's Guide to Vintage Beer.
There's not a huge difference between the prices in the two lists. Take Golden, for example. 24d = 10p, meaning it had gone up 4p between 1964 and 1971. But that would soon change. The early 1970's were a time of high inflation.
That's it. Just a pile of random crap. Oh, except one last thing. Golden and Bitter were probably the same beer. Note how much worse value the keg beer is.
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