Monday, 8 April 2013

Lager! (UK) release date

I'm afraid that I won't be releasing my niftily-titled "Lager! (UK)" on Wednesday. It's out now.

The service at the Dutch isbn office is very efficient. They say two days, but in this case it was two hours.

What can I say. 40 pages of a coherent history of British Lager are forced to sit in a railway compartment all the way to Vienna with 110 pages of rambling commetary to random source texts. Blog posts, they've also been called.

To celabrate the milestone of volume XIX*  of my never-ending Mini Book Series, there's a deluxe hardback edition as well as the plebby paperback. Don't let my prejudices prejudice your choice, but I wouldn't want to be caught by the head BJCP priest with anything but the hardback. It's a limited edition**, whose value is sure to rise in coming years***. Its rarity*** and supurb quality will make it the natural centrepiece of your book collection.

For the less discerning, but equally Lager-curious, there's the usual paperback edition. Hand-crafted by computer-controlled machines. A bit like craft beer. It has all the same numbery, footnotey fun that shot the Statistical Handbook of the British Beer and Pub Association***** to the top of the bestsellers list.

Buy the patrician version or, should you lack shame, the plebeian one. Of "Lager! (UK)" I mean, obviously.

* a Roman palindrome
** limited to how many I think is enough or, should the sales particulalry shy away from positive numbers, to when I remember to formally end sales
*** unless it falls
**** based on past sales of special editions, they'll be rarer than lunar golf courses
***** if anyone at the BBPA is reading this, I really appreciated the complimentary copy last year. Know what I mean.

1 comment:

Rod said...

Well, you've sold hardback copy at least!