Friday 15 March 2024

Running Bass Charrington (part two)

More in the inimitable management style of H Alan Walker (HAW). When Bass M & B merged with Charrington United Breweries in 1967, Walker became its managing director and chairman, roles he had held at Bass M & B. The two halves of the new company had very different management approaches.

It led to a clash of cultures, in which authoritarianism easily triumphed under the leadership of HAW; all at M&B, and later BM&B [Bass M & B], including his fellow directors, had become used to his absolute authority and commanding style and offered no opposition. HAW once said "The smaller the brewery, the bigger the prima donna", in reference to the human problems arising when taking over companies. It was a comment too upon himself, as to his perception of those problems; his strength was also his weakness.
"The Brewing Industry 1950 - 1990", by Anthony Avis, 1997, page 103.

Walker sounds like a crazed narcissist in this next section.

Those present at the meeting were familiar with his views on the qualities of leadership, the principles of organisation, the ability to make and take the right decisions, and so on, as from time to time HAW put his thoughts into print and circulated them to senior employees as advised reading, and to others as recommended study; not bound up in little red covers, of course, but handed out on single sheets (see Appendix C). He referred to these and then began in earnest.

He outlined the essentials of his master plan - only two breweries, a London depot, overnight shuttle trains, the new brewery itself. He spoke of the benefits to be derived from his plan, in the manner of one conferring a privilege. He dismissed the fears of those about to lose their own regional beers, as having the petty-mindedness of provincials, men of limited faith and small vision.
"The Brewing Industry 1950 - 1990", by Anthony Avis, 1997, pages 107 - 108.


All sounds pretty reasonable, doesn't it?

The Runcorn project was already becoming a graven image. He went on about the advantages of huge production in new breweries, the advance of technology, the necessity for all present to get out into the market place and sell the beers. He announced the formation of a committee, made up of the company enthusiasts for his ideas, to be called the 1984 Committee, which would attempt to predict the manufacturing position of BC at that date, and in the meantime would organise to attain the decided goals. He wound up by saying there had been enough discussion within BC on the plan and the bellyaching had got to stop, as it would go ahead. He took a dim view of any more objection. He then asked if anybody had anything to say. They had not; the front row of his fellow directors was as silent as the grave whilst the rest of us were trying to memorise and digest what had been said. No note-taking had been allowed. Discretion kept us quiet; burgeoning anxieties were making us thoughtful.
"The Brewing Industry 1950 - 1990", by Anthony Avis, 1997, page 108.

"1984 Committee"? How creepy can you get? Was that deliberate or just ignorant? I suspect the latter. I mean, he doesn't sound like the sort of man you'd point out an error to. An error of his own, I mean.

5 comments:

Rob Sterowski said...

I always think of the likes of Mr Walker, and of course Trump, when people make comments along the lines of “what we need in politics is people from the real world who've run businesses”. Everyone has had a boss like Trump at some point. Those guys shouldn’t be running businesses either.

Grayson said...

HAW Sounds like a real ass. I wonder if he even needed to drink his own beer, since he was surely continuously drunk with power.

Anonymous said...

I think crazed narcissist is a mandatory skill for a CEO (and a politician)

Anonymous said...

The description of the little pages of wisdom sounds an awful lot like the notes Donald Rumsfeld used to send to his underlings in the lead up to, and then during, the Iraq War fiasco.

It's also a notorious practice in Hollywood, where execs will send nonsensical notes to directors calling for the lead characters in a historical romance be turned into superhoes.

Martyn Cornell said...

Avis's book should be mandatory reading on all MBA courses. I can thoroughly recommend this,"Runcorn Brewery: The Unofficial History of a Corporate Disaster", by David Gutzke, as a summary of all that was wrong with British industry in the 1980s https://muse.jhu.edu/article/250959