Being honest, the chaps in the illustration aren't my idea of Mild drinkers. Maybe it's the plus fours the one is wearing. Or the knapsack at the other's feet. At least they took a glass with them on their ramble.
|Hartlepool Northern Daily Mail - Thursday 06 June 1929, page 7.|
"Why be thirsty?It's a very odd advert, obviously appealing to - or trying to - the middle class. An odd tactic in 1929, when the image of Mild wasn't exactly classy.
Why be thirsty, when for sixpence halfpenny you can get an Imperial Pint of NEWCASTLE MILD ALE?
It has a flavour that is just right. It comes smoothly and softly to the palate and gives the satisfaction that makes it a drink that’s really worth while.
Try a bottle of this rich dark mild. To taste it is to make it your preference for ever afterwards!"
Hartlepool Northern Daily Mail - Thursday 06 June 1929, page 7.
Bottled Mild - despite the style's huge popularity on draught, was rare in bottled form. At least in name. The vast majority of Brown Ales were really bottled Mild.