The fate of East German breweries after reunification was pretty random. Some famous names disappeared almost without trace. Some continued on much as before. Then there's Hasseröder. Whose sales have boomed.
Not that they're independent. They're part of AB Inbev. But they're way bigger that they were before. I can't remember seeing their beer in the good old days. And I did spend a fair amount of time in Saxony, where the brewery is located.
The branding after reunification is surprisingly similar to the old labels.
Still feeling shit, hence the post full of pretty labels.
Revitalisation or revisionism? - *There is only one lie, there is only one truth* *There is the lie of revisionism and opportunism* *Of all hues* *The lie of kegism and reaction* *And there ...
9 hours ago