Monday, 20 April 2015

Come to Britain - Where Your Dollar Goes Farther Than Ever

I promised you this advert and here it is. It makes Britain sound a lovely place:

Signs of Welcome by the Wayside...

Spring comes to Britain early . . . why don't you? April is mild. May is merry in Britain! Then is the time to see her hedgerows flower-studded, her fields and woodlands wearing their fresh green. Then is the free-from-crowds season for visiting her ancient places and attending her gay Spring program of events.

Now that your dollar buys more in Britain, start planning early for an early start, a wider tour, a longer stay! A varied, country-wide vacation is so easily arranged ... where travel is quick and inexpensive, and even the farthest journey isn't far.

Both in Britain's big, modern hotels and her famous, old-world village inns, you'll be comfortable and courteously attended. Ready with her warmest welcome, all Britain awaits you!

Wherever you move in Britain, you'll see Inn Signs like those on this page. The Royal George, The Lorna Doone, The Good Times inn, The Compleat Angler . . . these and hundreds more will greet you hospitably by the wayside.

In their infinite variety, Britain's Inn Signs reflect her background of 2000 years of history,.. and symbolize her many-sided interests today. They keep reminding the traveller that this is a land of traditional events, of pageantry, of sport, of places long famous in literature and legend. Such varied fascinations! So much to do and see!

Come to Britain
Where Your Dollar Goes Farther Than Ever

for next April or May . . . and avoid the midsummer rush! Ask your travel agent for a FREE copy of Coming Events. and for other illustrated literature on Britain. Or write to

336 Madison Avenue, New
York 17, N. Y.”
"Brewing Trade Review, 1950", page 40.

Notice there’s no mention of food rationing or coal shortages. Or how watery the beer was. And I’ll bet the service wasn’t great. And remember how poorly beer was stored in those country inns? No mention of warm vinegar with twigs in it, either. That’s not even starting on the extensive bomb sites in all the major cities.

Yes, come to Britain.


Stonch said...

There were still bomb sites in the North East when I was a child in the 1980s. None of my friends in my 20s ever seem to believe this buts it's true.

Jeff Renner said...

Why would an advertisement pitched to Americans appear in a British trade journal?

Anonymous said...

I once saw an article on Britain in a National Geographic magazine from around 1950. One photograph was of an elderly gentleman supping a pint of mild in a pub. The comment was that when they went back some weeks later there was the same man in the same cap in the same seat and for all the world knows, the same pint of mild.

Ron Pattinson said...


it's just an example to show how the pub was being used to market Britain in the US. The real ads were in American publications.