I promised you my arse and here it is. In the form of the new back cover for the super-duper hardback edition of Bitter!.
You know, that book of mine that's all about the alphabet soup that is Pale Ale: IPA, AK, PA, ALK and goof old BB. You'll find them all inside, vainly trying to form themselves into fude words. Like touret's on toast. But classier.
This is the first real Mega Book Serires edition, in luxury hardback form. Given the minimal difference in price - the softback is €24.95, the hardback €29.95 - you may as well buy the posh edition. That's what I've done.