Sunday, 27 January 2013
AK in WW I
It was a while before I realised that these price lists, printed in newspapers, weren't trying to attract the attention of the trade but of private families. In the 19th century it was common for larger households to buy in beer casks for use at home. Cask beer was cheaper than bottled and safer than buying draught beer in jugs in a pub. You never knew what the landlord might have been doing to his beer.
Such adverts become rarer after 1900, implying that the practice of buying casks for the home was going out of fashion. Most likely as a result of improvements to bottled beer. The new "sparkling" bottled beers (chilled and carbonated rather than bottle conditioned) were an attractive alternative to draught beer that might well turn "hard" (sour) before the cask was emptied.
I'm racking my brains to see if I've any evidence of casks at home after WW I. Not that I can recall, except for special occasions like Christmas. It wouldn't surprise me if the war just about killed off the practice. Where did private customers come in the pecking order of deliveries? My guess is well below the brewery's own pubs. So when beer was in short supply, private customers would be likely to go thirsty.
One of the reasons I was so pleased to discover this advert is the way it places AK and AKK in the hierarchy of strengths. Rogers brewed four Pale Ales: LBA, AK, AKK and PA. In price (so presumably in strength, too) they match up with four Mild Ales: X, XX, XXX and HB. I'm a bit surprised that they offered a Pale Ale weaker than AK. Usually AK matches up with X Ale in price.
There's not the slightest doubt as to which style Rogers considered AK and AKK were. Both are clearly designated as Bitter. It's a bit inconsistent the way PA is called Pale Ale but, as I've pointed out before, Bitter and Pale Ale were used interchangeably in the past.
I must see if I can find a list of Rogers products from after the war ended. I doubt very much that they continued to brew all those Bitters and Milds. The war helped brewers tidy up their product range a treat.
Remember me saying of another Rogers's price list that it was surprising it didn't include a Porter? As this one does, I think it's safe to assume Rogers were brewing a Porter right through the 19th century. It just didn't show up in all their advertisements.
You can see the AK trademark of Rogers at the bottom of the advert. Does anyone have any idea of its origins?