This is a question I asked my son Andrew: what's significant about the naming of beers in this advert?
Take a while to think about it.
Dagblad van Zuidholland en 's Gravenhage, 6th March 1857
Did you spot it? The brewery is only named for the Pale Ales. The Porter, Stout, Burton Ale and Scotch Ale are anonymous. I wonder why that was?
There's plenty more to glean from the ad. Like the two types of Allsopp's: Pale Ale and East India Pale Ale. What was the difference between the tow? 70 cents a dozen. And Bass being called Pale Bitter Ale. The Victorians were particularly imprecise and inconsistent when it came to naming Pale Bitter Beer. Amongst other things.
Then there's the premium being paid for the Pale Ales. The same price as Imperial Brown Stout and Extra Strong Scotch Ale. They were most likely 1090 - 1100º. I doubt any of the Pale Ales was above 1065º.
An English Brewery’s Product Guide, 1850 - Michael Jackson-style Advice in Queen Victoria’s Era An obscure brewery publication from 1850, The Proprietors of the Swan Brewery, etc., offers some real ...
3 hours ago