I had some tables that would have clogged up the first part a little too much. I never thought I’d say this, but sometimes a piece can include too many tables. I don’t want to all confuse your little brain things. If it’s anything like mine, it’ll struggle to cling onto one thought for two minutes, let alone several.
There is some didactic point to what I’m writing here. We’ll be looking at numbers for the output of our two London breweries, Whitbread and Labatt, to see what they tell us about the difference in the beer market in the UK and Canada. Because the big seller was very different.
First let’s take a look at Labatt’s output by style:
Totals year ending 31st Aug 1894 | |||
beer | style | barrels brewed | % of total |
Pale | Pale Ale | 3,863 | 16.23% |
ES | Stock Ale | 160 | 0.67% |
EIP | IPA | 17,613 | 74.00% |
total Ale | 21,636 | 90.90% | |
BS | Stout | 2,165.50 | 9.10% |
total | 23,802 | ||
Source: | |||
Labatt brewing record document number A08-054-1156 |
Three-quarters of what Labatt brewed was IPA. There isn’t a single brewery in the UK – not even in Burton-on-Trent – where the percentage would have been anything like that high in that period. I doubt there was a brewery where all the Pale Ales together made up 50% of output.
In the 12 months covered by the records, there was only a single brew of ES. It clearly wasn’t a particularly popular type of beer. Labatt’s other two beer, Pale and Brown Stout, were brewed reasonably regularly.
Now let’s look at Whitbread.
Whitbread output in 1893 | ||
Beer | barrels brewed | % of total |
X | 247,285 | 54.06% |
XK | 3,230 | 0.71% |
KK | 4,632 | 1.01% |
KKK | 2,050 | 0.45% |
2KKK | 1,593 | 0.35% |
PA | 11,629 | 2.54% |
2PA | 13,250 | 2.90% |
FA | 23,105 | 5.05% |
Total Ale | 306,774 | 67.07% |
P | 80,067 | 17.50% |
C | 39,543 | 8.64% |
SS | 17,355 | 3.79% |
SSS | 13,679 | 2.99% |
Total Porter | 150,644 | 32.93% |
Total Ale & Porter | 457,418 | |
Sources: | ||
Whitbread brewing records held at the London Metropolitan Archives, document numbers LMA/4453/D/01/059 and LMA/4453/D/09/087. |
Two beers sold far more than the others: standard Mild (X Ale) and Porter (P). If you include Country Porter (C) they come to 80% of the total. While Whitbread brewed many more beers than Labatt, most were only in small quantities. The combined output of all three Stock Ales (KK, 2KKK and KKK) was under 2% of the total. The two Stouts couldn’t manage 7% between them. The three Pale Ales (FA, 2PA and PA) did a little better, with over 10%.
In provincial breweries, the proportion of Porter and Stout would have been lower. A third is very high. But it’s easily explained by Whitbread’s history as a Porter brewer and a continued high demand for Black Beer in the capital.
To summarise, Whitbread brewed large quantities of Mild and Porter, a reasonable amount of Bitter, rather less Stout and bugger all Stock Ale. While Labatt brewed loads of Pale Ale, mostly IPA, some Stout and virtually no Stock Ale. You’ll agree that although both were still brewing British-derived styles, the emphasis on particular types was quite different.
One last table to end. Taken from totals in the brewing log. They don’t quite match mine, but have some other interesting information:
Labatt Totals year ending 31st Aug 1894 | |
Bushels pale malt | 40,627 |
Bushels patent malt | 400 |
total malt | 41,027 |
lbs hops used | 48,045.5 |
barrels ale | 21,649.8 |
barrels Brown Stout & Porter | 2,165.5 |
total barrels | 23,815.3 |
Old Ale and Brown Stout mixed | 149.5 |
total Ale, Brown Stout and Porter brewed 1893-1894 | 23,665.8 |
Source: | |
Labatt brewing record document number A08-054-1156 |
A final point. Note the difference in scale between the two breweries: Whitbread 457,418 barrels, Labatt 23,802 barrels.
"How many have I never quite completed?" you ask. Lots probably.
ReplyDeleteYou never did reveal the origins of Whitbread Trophy despite it being "particularly odd, stretching back to 1899, across a couple of name changes. I won't spoil it by giving away the surprise now. But I expect anyone who ever drank Trophy to be shocked."
http://barclayperkins.blogspot.ch/2013/09/whitbread-mild-ales-1945-1973.html
Anonymous,
ReplyDeletenot totally forgotten about that. I may publish it sometime. Not necessarily soon.
Canadian readers: Did Bass never have a go at Labatts over that red arrowhead logo, not unlike a red triangle?
ReplyDelete