Bite-sized is my aim with blog posts. Not much more than a screenful. That's about as much as I can be arsed to read. I'm guessing not many of you have a much longer attention span.
But I digress. To sum up what's going on: MPs arguing the toss about tied houses:
"Mr. G. Russell said his hon. friends, the members for
Newcastle-under-Lyme and Leicester, were to be congratulated upon having
elicited from a most competent judge, the hon. member for Burton,
emphatic testimony in favour of the virtue of beer sold in free houses
as against that of beer sold in tied houses. That testimony, however,
was contradicted by no less an authority than the hon. member for Essex.
Who should decide when brewers disagreed?"
The Brewers' Guardian 1895, page 132.
Bit of vested interests going on there. Most of the trade becoming tied buggered the big Burton brewers, who had relied on quality and reputation to sell their beer, rather than owning the pubs. Bass and Allsopp got into the tied trade too late and suffered the financial consequences.
Though it seems that certain famous brewers could get their beer into some "foreign" houses:
"Mr.
Usborne denied that the beer supplied in free houses was much superior
to the beer supplied in tied houses. As to the number of tied houses, he
believed that quite 95 percent, were practically tied. He meant that
the brewer or wholesale tradesman supplied the publican or retail
tradesman with the capital with which he conducted his business. The
number of publichouses was so large, and the competition consequently so
keen, that it was easy for a publican to leave one house, if he was
dissatisfied with the quality of the beer supplied, and to remove to
another. Country brewers did not compel their tenants to sell their own
beers exclusively. Any tenant of the firm with which he was connected
could keep Allsopp’s ales or Guinness’s stout in stock if he chose to do
so. He hoped a committee would be appointed to inquire into the
question, because he was satisfied, and the trade were satisfied, that
then the already often-contradicted and refuted statements made with
reference to the tied-house system would be absolutely and completely
exploded."
The Brewers' Guardian 1895, page 132.
Guinness managed to continue the pub-free model of business right through the rise and fall of the brewery-owned pub model. No-one else did. Bass sold a lot of beer through the pubs of others, but had a tied estate of their own.
Those two breweries had products so desirable that even Whitbread sold considerable quantities through their pubs - all bottled by Whitbread, of course.
Whitbread sales of Porter & Stout 1929 – 1938 (barrels) | ||||
total Whitbread production | Guinness & Bass | total | % Guinness & Bass | |
1929 | 481,663 | 45,595 | 527,258 | 8.65% |
1930 | 492,605 | 50,064 | 542,669 | 9.23% |
1931 | 466,218 | 45,245 | 511,463 | 8.85% |
1932 | 416,623 | 37,977 | 454,600 | 8.35% |
1933 | 437,102 | 39,192 | 476,294 | 8.23% |
1934 | 476,205 | 41,528 | 517,733 | 8.02% |
1935 | 494,715 | 41,773 | 536,488 | 7.79% |
1936 | 510,260 | 41,344 | 551,604 | 7.50% |
1937 | 528,725 | 41,353 | 570,078 | 7.25% |
1938 | 538,914 | 39,077 | 577,991 | 6.76% |
Sources: | ||||
Whitbread archive document number LMA/4453/D/02/16 | ||||
Whitbread brewing records |
A bit later, I know. But 8% of Guinness or Bass? That's a lot of beer. Forty or fifty thousand barrels.
It sounds like Guiness and Bass ultimately benefitted from having so much business outside of tied pubs.
ReplyDeleteAs an American i'm not very familiar with British brewing -- did any brewers which were originally lopsidedly committed to the tied house model eventually make a successful move to doing a big chunk of their business to the market outside of tied pubs?
Anonymous,
ReplyDeleteGuinness was the only brewery that could make a go of the pub-free model. Bass suffered from having its beers kept out of many pubs. They were never the same company after 1900.
Guinness was so worried about being shut out if tied houses that it basically grassed up the major brewers to the competition authorities in the 1980s.
That's interesting about Bass, because for a long time in the US the standard Bass Ale bottle was the only English beer you would see. I assumed that meant they successfully sold a ton of bottled beer back home.
ReplyDeleteAnonymous,
ReplyDeleteby the late 1970s Bass wasn't available in bottle in the UK. Instead you got Worthington White Shield. Bass Red Triangle had been the same beer in different packaging, but was dropped when it came out that the two beers were identical. Bass was then only either keg or cask.
The beer for the US market was totally different from UK versions.