No surprise that the cheapest beer is from the nationalised Carlisle State Management Scheme. They generally sold their beer 1d per pint cheaper than their rivals. The two keg Milds are noticeably more expensive than the other examples. Though do also have the highest gravities and ABVs.
The common feature most have is a very high degree of attenuation: the average is almost 83% and the highest are over 90%. There’s a great degree of variation in colour from 20, which is pale even for a Bitter, to 105 which is a very dark brown.
| Northern Mild 1960 - 1965 | |||||||||
| Year | Brewer | Beer | Price per pint d | Acidity | OG | FG | ABV | App. Atten-uation | colour |
| 1964 | John Smith | Mild Ale | 15 | 0.04 | 1030.9 | 1008.5 | 2.80 | 72.49% | 30 |
| 1960 | Carlisle State Management | Mild | 11 | 1031.2 | 1008.8 | 2.90 | 71.79% | ||
| 1960 | Greenall Whitley | Mild | 12 | 1030.8 | 1004.65 | 3.40 | 84.90% | ||
| 1960 | John Smiths | Mild | 12 | 1033.6 | 1009.65 | 3.10 | 71.28% | ||
| 1960 | Tetley | Mild Ale | 12 | 0.05 | 1031.9 | 1003.6 | 3.54 | 88.71% | 60 |
| 1960 | Thwaites | Mild | 12 | 1031.1 | 1004.95 | 3.40 | 84.08% | ||
| 1960 | Wilson | Mild | 12 | 1031.2 | 1005.8 | 3.30 | 81.41% | ||
| 1961 | Cornbrook | Keg Mild | 17 | 0.14 | 1035 | 1002.3 | 4.09 | 93.43% | 20 |
| 1961 | Threllfalls | Keg Mild | 16 | 0.12 | 1034 | 1003.2 | 3.85 | 90.59% | 75 |
| 1961 | Workington | Mild | 14 | 0.04 | 1029.6 | 1004.7 | 3.11 | 84.12% | 105 |
| 1961 | Younger, Wm. | Mild | 15 | 0.05 | 1029.2 | 1004.5 | 3.21 | 84.59% | 75 |
| 1960 | Hammond United | Best Mild KB | 12 | 1032.7 | 1005 | 3.60 | 84.71% | ||
| Average | 13.3 | 0.1 | 1031.8 | 1005.5 | 3.36 | 82.68% | 60.8 | ||
| Sources: | |||||||||
| Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/002. | |||||||||
| Which Beer Report, 1960, pages 171 - 173. | |||||||||
The above is an extract from my book Austerity! Which tells the fascinating story of UK beer after WW II. You can buy it here:
http://www.lulu.com/content/paperback-book/austerity/23181344
Was there a significant price rise after 1960? There seems to be quite a hike between the 1960 and 61 examples, and not just the keg ones.
ReplyDeleteWebsters (Halifax) had a pale mild called Green Label. Used to be very widespread where I grew up in Leeds.
ReplyDeleteChris Pickles,
ReplyDeleteif anything, the opposite should be true. The tax on beer was reduced in 1960 and again in 1961. Prices also varied regionally. Beer in Scotland was usually more expensive than in England.
Robin Oldfield,
ReplyDeleteI've drunk both Green Label and Webster's Dark Mild in Leeds. I remember TV adverts for Green Label which never mentioned the "M" word.
William Younger's XXPV was being brewed to a colour of 77 in 1960, so it seems clear that they were indeed selling the same beer as Light in Scotland and Mild in England.
ReplyDelete