Pages

▼

Sunday, 14 January 2018

Hasseröder

The fate of East German breweries after reunification was pretty random. Some famous names disappeared almost without trace. Some continued on much as before. Then there's Hasseröder. Whose sales have boomed.

Not that they're independent. They're part of AB Inbev. But they're way bigger that they were before. I can't remember seeing their beer in the good old days. And I did spend a fair amount of time in Saxony, where the brewery is located.

The branding after reunification is surprisingly similar to the old labels.






Still feeling shit, hence the post full of pretty labels.

3 comments:

  1. kaiserhog14 January 2018 at 07:06

    My two favorite German imports come from the former DDR. Radeberger (which Putin's favorite when he was Dresden KGB Chief) and Kostritzer.

    ReplyDelete
  2. Anonymous14 January 2018 at 11:59

    Interesting that you should post about Hasseröder today, now that ABInbev seem to sell the whole thing... https://www.braunschweiger-zeitung.de/harz/article213100515/Verkauf-der-Hasseroeder-Brauerei-steht-kurz-bevor.html

    Cheers, Sebastian

    ReplyDelete
  3. Anonymous14 January 2018 at 12:17

    Wernigerode is actually in Sachsen-Anhalt. The most unloved of the German states. Oh sorry that is actually Saxony. Or Bavaria. Probably Bavaria.

    Hasseröder is ok, but is the sort of beer you can happily drink chilled after buying 20 bottles for about 9 euros - it is always on special offer.

    But simple easy drinking it sure is.

    ReplyDelete