If my tiny unrepresentative sample is anything to go by.
When a beer style loses the young, it slowly dies.
Walking past a studenty terrace on a hot day, surprisingly little Pils was being drunk. 50% at most. And 0% of the female beer drinkers were on Pils.
That's the future. Tomorrow's drinkers prefer beers other than Pils.
Pils sales: slow decine for a few years, then a rapid one. That's my prediction. Could be wrong. I once believed Newcastle cound win the league.
This may well be the case in UK and US, but I doubt it will be the case in Bavaria or Czech Republic?
ReplyDeleteI just took delivery of a case of Flensburger Pils, beautiful drink that it is. The bottle is small and has a flip top which I love.
ReplyDeleteHolsten is still a reliable fall back in working men's clubs where I play darts and the draught ain't up to much. Used to drink newky brown in those situations until I went off it. Newcastle are a good price today, get a bet on.
Being a home brewer, one of my favorite styles to brew is Pils. It's a challenge to brew correctly. But, when done right, it is an amazing, satisfying beer. I think the main problem with Pils is branding. When people see Pils, they think of the flavorless beers the big companies produce. Therefore, they shy away from it which is too bad.
ReplyDeleteInteresting. Just yesterday I picked up this one from zythophile about the same topic.
ReplyDeleteLove your blog. Bought Scotland! two weeks ago, pity there aren't any recipes in it (yeah, I know they are on this website, but then I have to search for them again).
What were they drinking instead? In my observation is becoming more common that people aren't drinking beer at all.
ReplyDeleteYeah once a style of drink becomes "the stuff old men drink" it becomes really really hard to bounce back. For example the beers I make that my wife's friends like best tend to be Americanized milds, being Korean they have no idea of the image it has in the UK. If it wasn't seen as "old man's beer" I think it'd do just as well as wheat beer with female drinkers. No alcohol flavor, malty, just a touch of roast, plenty of malt and some nice English floral aroma is a great combination. But being American I bump up the ABV to 4% and use US-05 since English esters are nails on the chalkboard for me.
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