The 1880's were a decade of great change - and prosperity - for the brewing industry. First there was the 1880 Free Mash Tun Act that removed the restrictions on the ingredients used in brewing and moved taxation from malt to beer. More importantly, the tax was calculated on the gravity of wort before fermentation. One effect of this was to encourage the production of lower gravity beers. Particularly the low-gravity Pale Ales known as Light Dinner Ale, Family Ale, Luncheon and a host of similar names. Eventually their names would be shortened to simply Light Ale.
This set has just two Mild Ales and no Porters whatsoever. Though, as I mentioned before, what was called Copper was likely really bottled Porter. At the price it was sold for, I'm sure that's the case. The same applies to the beers sold as Family Stout or Luncheon Stout. This is the start of Stout's slip from a strong to a weak beer.
At the top end of the market, there was clearly still a good demand for the IPA's of BAss and Allsopp. But this is getting close to the end of the good times for Burton brewers. They were particularly hard hit by the changes to the licensing rules in the 1890's, which saw local authorities actively trying to close pubs. The result was a scramble for tied houses. Burton brewers like Bass and Allsopp, who had previously had no trouble finding outlets for their beer began to be squeezed out as breweries insisted on their pubs only selling their products. Allsopps paniced in the 1890's and, using the cash raised when the company was floated, made a series of rash pub purchases. By the early 20th century the compant ws limping towards insolvency.
Somehow Guinness managed to avoid the fate of Bass and Allsopp. They, too, owned no pubs but weer increasingly making the bottled Stout market in the pub trade their own. Still not quite sure how they pulled that one off.
Bottled beers in the 1880's | |||||||
Brewery | Place | year | beer | style | price per dozen | size | source |
Barrett | ?? | 1880 | Ale | Ale | 2s 3d | pint | The British Library |
John Bird | Westerfield, Suff. | 1883 | Bottled Ale | Ale | 2s 3d | pint | |
Bass | Burton | 1883 | Ale | Ale | 3s 9d | pint | The British Library |
Wright Brothers | Shoreditch | 1888 | Amber Ale | Amber Ale | 2s 6d | pint | Shoreditch Observer 10th March 1888 |
Wright Brothers | Shoreditch | 1888 | Amber Ale | Amber Ale | 1s 6d | half pint | Shoreditch Observer 10th March 1888 |
Anglo-Bavarian | Shepton Mallet | 1889 | Amber Ale | Amber Ale | 3s | Imperial pint | The British Library |
Simonds | Reading | 1882 | Reading Cooper | Cooper | 3s | imperial pint | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
Whitbread & Co. | London | 1883 | Cooper | Cooper | 2s 6d | Imperial pint | The British Library |
Whitbread & Co. | London | 1883 | Cooper | Cooper | 2s 4d | pint | The British Library |
Whitbread & Co. | London | 1888 | London Cooper | Cooper | 2s 6d | Imperial pint | The British Library |
A. Gordon & Co. | Islington | 1889 | Cooper | Cooper | 2s 9d | pint | |
Simonds | Reading | 1882 | SB Fine Sparkling Dinner Ale | Dinner Ale | 3s | imperial pint | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
Simonds | Reading | 1882 | SB Fine Sparkling Dinner Ale | Dinner Ale | 2s 6d | half bottle | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
Allsopp | Burton | 1883 | Dinner Ale | Dinner Ale | 3s | Imperial pint | The British Library |
Allsopp | Burton | 1883 | Light Dinner Ale | Dinner Ale | 2s 6d | Imperial pint | The British Library |
Whitbread & Co. | London | 1888 | Family Ale | Dinner Ale | 2s 6d | Imperial pint | The British Library |
Foster | London | 1889 | Light Dinner Ale | Dinner Ale | 2s | Imperial pint | The British Library |
Foster | London | 1889 | Family Ale | Dinner Ale | 2s 6d | Imperial pint | The British Library |
W & S Lucas | Hitchin, Herts | 1882 | India Pale Ale | IPA | 3s | pint | Kelly's Directory of Essex, 1882 |
Simonds | Reading | 1882 | India Pale Ale | IPA | 5s | bottle | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
Simonds | Reading | 1882 | India Pale Ale | IPA | 4s | imperial pint | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
Simonds | Reading | 1882 | India Pale Ale | IPA | 3s | half bottle | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
Bass | Burton | 1882 | Bass's Pale Ale | IPA | 6s | imperial pint | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
Bass | Burton | 1882 | Bass's Pale Ale | IPA | 4s 6d | half bottle | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
Bass | Burton | 1882 | Bass's Pale Ale | IPA | 3s 6d | imperial pint | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
Allsopp | Burton | 1883 | India Pale Ale | IPA | 3s 6d | Imperial pint | The British Library |
Bass | Burton | 1883 | Pale Ale | IPA | 4s | Imperial pint | The British Library |
Bass | Burton | 1888 | India Pale Ale | IPA | 4s 6d | imperial pint | Yorkshire Gazette - Saturday 30 June 1888, page 3 |
Bass | Burton | 1888 | India Pale Ale | IPA | 2s 6d | half pint | Yorkshire Gazette - Saturday 30 June 1888, page 3 |
A. Gordon & Co. | Islington | 1889 | India Pale Ale | IPA | 3s 9d | pint | |
Bass | Burton | 1889 | India Pale Ale | IPA | 3s 6d | Imperial pint | The British Library |
Foster | London | 1889 | India Pale Ale | IPA | 3s | Imperial pint | The British Library |
Allsopp | Burton | 1883 | English Lager | Lager | 2s 10d | Imperial pint | The British Library |
Austro-Bavarian Lager Beer Brewery | London | 1884 | Tottenham Lager | Lager | 3s 6d | Imperial pint | The British Library |
Austro-Bavarian Lager Beer Brewery | London | 1884 | Tottenham Munich | Lager | 3s 6d | Imperial pint | The British Library |
Austro-Bavarian Lager Beer Brewery | London | 1884 | Tottenham Bock | Lager | 3s 6d | Imperial pint | The British Library |
Austro-Bavarian Lager Beer Brewery | London | 1884 | Tottenham Pilsen | Lager | 3s 6d | Imperial pint | The British Library |
Austro-Bavarian Lager Beer Brewery | London | 1884 | Tottenham Lager | Lager | 3s | reputed pint | The British Library |
Austro-Bavarian Lager Beer Brewery | London | 1884 | Tottenham Munich | Lager | 3s | reputed pint | The British Library |
Austro-Bavarian Lager Beer Brewery | London | 1884 | Tottenham Bock | Lager | 3s | reputed pint | The British Library |
Austro-Bavarian Lager Beer Brewery | London | 1884 | Tottenham Pilsen | Lager | 3s | reputed pint | The British Library |
?? | ?? | 1889 | Pilsener Lager Beer (imported) | Lager | 4s 9d | Imperial pint | The British Library |
A. Gordon & Co. | Islington | 1889 | Rich Mild Ale | Mild | 2s 9d | pint | |
A. Gordon & Co. | Islington | 1889 | Strong Mild Ale | Mild | 4s 6d | pint | |
Ind Coope | Romford | 1882 | Romford Ale | Pale Ale | 2s 6d | Imperial pint | The British Library |
Ind Coope | Romford | 1883 | Romford Ale | Pale Ale | 2s 6d | Imperial pint | The British Library |
Globe | ?? | 1883 | Bitter Ale | Pale Ale | 3s | Imperial pint | The British Library |
Allsopp | Burton | 1883 | Ale | Pale Ale | 2s 9d | pint | The British Library |
Ind Coope | Romford | 1883 | Ale | Pale Ale | 2s 3d | pint | The British Library |
Allsopp | Burton | 1883 | Light Bitter | Pale Ale | 2s 10d | Imperial pint | The British Library |
Ind Coope | Romford | 1883 | Pale Romford Ale | Pale Ale | 2s 3d | Imperial pint | The British Library |
Wright Brothers | Shoreditch | 1888 | Mild Bitter Ale | Pale Ale | 2s | pint | Shoreditch Observer 10th March 1888 |
Wright Brothers | Shoreditch | 1888 | Mild Bitter Ale | Pale Ale | 1s 3d | half pint | Shoreditch Observer 10th March 1888 |
Whitbread & Co. | London | 1888 | Pale Ale | Pale Ale | 3s | Imperial pint | The British Library |
A. Gordon & Co. | Islington | 1889 | Fine Tonic Ale, Bitter | Pale Ale | 2s 9d | pint | |
A. Gordon & Co. | Islington | 1889 | Pale Ale, Bitter | Pale Ale | 3s 3d | pint | |
Anglo-Bavarian | Shepton Mallet | 1889 | Light Bitter | Pale Ale | 3s | Imperial pint | The British Library |
Henry Lovibond, Cannon Brewery | Fulham | 1889 | VPA | Pale Ale | 2s 6d | Imperial pint | |
Henry Lovibond, Cannon Brewery | Fulham | 1889 | XVPA | Pale Ale | 3s | Imperial pint | |
Henry Lovibond, Cannon Brewery | Fulham | 1889 | XXB | Pale Ale | 4s | Imperial pint | |
Barrett | ?? | 1880 | Stout | Stout | 2s 4d | pint | The British Library |
Mann & Crossmann | London | 1880 | Stout | Stout | 2s 4d | pint | The British Library |
Raggett | London | 1880 | Nourishing Stout | Stout | 3s 6d | pint | Hampshire Telegraph - Saturday 18 December 1880, page 7 |
Raggett | London | 1880 | Nourishing Stout | Stout | 4s 6d | pint | Hampshire Telegraph - Saturday 18 December 1880, page 7 |
W & S Lucas | Hitchin, Herts | 1882 | Double Stout | Stout | 3s | pint | Kelly's Directory of Essex, 1882 |
Simonds | Reading | 1882 | Reading Double Stout | Stout | 5s | bottle | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
Simonds | Reading | 1882 | Reading Double Stout | Stout | 4s | imperial pint | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
Simonds | Reading | 1882 | Reading Double Stout | Stout | 3s | half bottle | Hastings and St Leonards Observer - Saturday 25 November 1882, page 1 |
John Bird | Westerfield, Suff. | 1883 | Bottled Stout | Stout | 3s 9d | pint | |
Combe | London | 1883 | London Stout | Stout | 3s | Imperial pint | The British Library |
Guinness | Dublin | 1883 | Extra Stout | Stout | 4s | Imperial pint | The British Library |
Guinness | Dublin | 1883 | Extra Stout | Stout | 3s 6d | pint | The British Library |
Guinness | Dublin | 1883 | Dublin Extra Stout | Stout | 3s 3d | Imperial pint | The British Library |
South London Brewery | Southwark | 1886 | Generous Stout | Stout | 3s | pint | |
Wright Brothers | Shoreditch | 1888 | London Stout | Stout | 3s | pint | Shoreditch Observer 10th March 1888 |
Wright Brothers | Shoreditch | 1888 | London Stout | Stout | 1s 8d | half pint | Shoreditch Observer 10th March 1888 |
Whitbread & Co. | London | 1888 | London Stout | Stout | 3s | Imperial pint | The British Library |
Whitbread & Co. | London | 1888 | Extra Stout | Stout | 3s 6d | Imperial pint | The British Library |
Watney | London | 1888 | London Stout | Stout | 4s 6d | imperial pint | Yorkshire Gazette - Saturday 30 June 1888, page 3 |
Watney | London | 1888 | London Stout | Stout | 2s 6d | half pint | Yorkshire Gazette - Saturday 30 June 1888, page 3 |
A. Gordon & Co. | Islington | 1889 | Stout | Stout | 3s 3d | pint | |
A. Gordon & Co. | Islington | 1889 | Double Stout | Stout | 3s 9d | pint | |
A. Gordon & Co. | Islington | 1889 | Imperial Stout | Stout | 4s 6d | pint | |
Allsopp | Burton | 1889 | Luncheon Stout | Stout | 2s 6d | Imperial pint | The British Library |
Bass | Burton | 1889 | Special Bottling Stout | Stout | 3s 3d | Imperial pint | The British Library |
Foster | London | 1889 | Family Stout | Stout | 2s | Imperial pint | The British Library |
Foster | London | 1889 | Luncheon Stout | Stout | 2s 6d | Imperial pint | The British Library |
Foster | London | 1889 | Nourishing Stout | Stout | 3s | Imperial pint | The British Library |
Henry Lovibond, Cannon Brewery | Fulham | 1889 | Stout | Stout | 3s | Imperial pint | |
W & S Lucas | Hitchin, Herts | 1882 | Strong Ale | Strong Ale | 3s | pint | Kelly's Directory of Essex, 1882 |
Bass | Burton | 1889 | Light Table Ale | Table Ale | 2s 6d | Imperial pint | The British Library |
Seeing "imperial stout" in that price list reminded me of a pet nitpick of mine in contemporary beer talk: "Imperial Russian Stout". It seems to be generally accepted these days that "Imperial Russian" designates a style, and that the style has something to do with Imperial Russia, hence labels with black eagles and so on.
ReplyDeleteIt seems to me that when Victorian brewers - or beer drinkers - saw the word 'imperial' they would think immediately of the British empire, in which they (understandably) took some pride - and that 'imperial' as a designator simply meant 'top of the line', 'good enough for Her Majesty'. 'Russian' stout was the kind of stout that went down well in Russia, and 'Imperial Russian' was the top end of the 'Russian' line - nothing to do with the Romanovs.
What do you think?
Phil,
ReplyDeleteas there was also Imperial Mild that never went anywhere near Russia, that's a fair enough point. But Thrale really did brew for the Russian court. In the case of the Thrale/Barclay Perkins beer, I think there was a genuine connection with Russia. There were other beers with Imperial in the name which had no such connection.
I would say that Imperial to a Victorian would conjure up India.
ReplyDeleteVictoria was crowned Empress of India.
Yet I don't know of the term being applied to beers sent to the sub continent.
Victoria was only crowned Empress of India in, IIRC, the 1870s, after her daughter's husband, previously King of Prussia, became Emperorof Germany and, in theory, outranked her mum - that couldn't be allowed to happen, of course, hence Vicky's promotion to Empressness. Imperial as a name long predated the Empress of India caoper.
ReplyDelete