Irritatingly, many of the adverts don't specify the bottle size. That's why I've put "quart?" in the table. My guess would be that they are reputed quarts. A reputed quart is two thirds of an Imperial quart, or 757.7 ml. The ones marked "pint" and "quart" look like Imperial measures. At least when I compare the price of the same beer on draught.
So they're a bit easier to see at a glance, I've put them into a table. There are five main types of beer on offer: Table Ale, Edinburgh Ale, Strong Ale, Draught Ale and Mild Ale. But on closer observation it becomes clear that the same beers are being described by different names.
Let's start with everyone's favourite nowadays, India Pale Ale. Though it isn't always called that in the adverts. It also appears as India Ale, Pale India Beer, Pale Export India Beer and Pale India Ale. Couldn't they make their mind up what to call it? It's a great demonstration of just how inconsistent British breweries were in their naming conventions.
Interesting that Aitchison were already brewing IPA in 1840. That's pretty early. But we've already learned that Scottish brewers were quick to jump on the Pale Ale train. Though Aitchison's prices were lower than those of Allsopp. In 1845 a dozen quarts of Allsopp's IPA cost 4s 6d. I guess the big Burton brewers could get away with charging more.
Handy that the 1840 advert has a description of Aitchison's IPA: "Highly hopped and attenuated India Ale." Just for the last few brainwashed style nazis out there who still believe that Scottish beer only ever had a few hops waved at it. The description pretty much sums up the characteristics of early IPA: heavily hopped and highly attenuated.
Next we come to Table Ale. Slightly odd choice of name there. Usually it was called Table Beer, especially if it was heavily hopped, as was often the case. Being low gravity it often needed a good dose of hops to stop it spoiling too quickly. We know this one was heavily hopped because the advert says so "highly Hopped, an excellent Stomachic". The price is surprisingly high: the same as the India Ale.
The Scots seem to have had a name for Table Beer. It's not a type of beer that you would normally expect to get shipped very far. Yet Scottish breweries were selling it as far away as London.
Now Edinburgh Ale. Or perhaps I should just say Ale, because the names Edinburgh, Scotch and Mild Ale seem to be used interchangeably. With some additionally being called Strong Ale. Then there's Pale Edinburgh Ale as well. My guess is that these would have been Shilling Ales within the brewery. Or Guinea Ales. You can see that in 1845 advert that guinea designations are used for what were described as Mild Ales.
Scottish Ales, even the very strong ones, were usually sold young. Which made them technically Mild Ales. Though as you can see, often the terms Edinburgh Ale or Scotch Ale were preferred. Confusing, isn't it? It's taken me years to get my head around it.
Now I just happen to have details of William Younger's beers from 1847. Assuming that Aitchison's would have been roughly similar, we can get some idea of their strength. Five guineas is 105/-, seven guineas 147/-. Younger's 100/- had an OG of 1090º and their 140/- an OG of 1112º. So pretty damn strong.
I assume Draught Ale is another beer of this type. But it's impossible to be sure. The naming is just too vague.
So we can see the main products of Aitchison: IPA and strong Mild Ales. Very typically Scottish.
Aitchison beers 1843 - 1859 | ||||||
year | beer | price per barrel (shillings) | price per gallon (pence) | price per doz bottles | size | source |
1840 | Edinburgh Table Ale, highly Hopped, an excellent Stomachic | 3s | quart? | Newcastle Courant - Friday 17 April 1840. page 1. | ||
1840 | Edinburgh Ale, strongest and best made | 8s | quart? | Newcastle Courant - Friday 17 April 1840. page 1. | ||
1840 | Draught Ale, | 72 | 24 | Newcastle Courant - Friday 17 April 1840. page 1. | ||
1840 | Strong Edinburgh Ale | 6s | quart? | Northern Liberator - Saturday 12 December 1840, page 8. | ||
1840 | Superior Ale | 4s 6d | quart? | Northern Liberator - Saturday 12 December 1840, page 8. | ||
1840 | High hopped Table Ale | 3s | quart? | Northern Liberator - Saturday 12 December 1840, page 8. | ||
1840 | Highly hopped and attenuated India Ale | 3s | quart? | Northern Liberator - Saturday 12 December 1840, page 8. | ||
1840 | Best Draught Ale | 72 | 24 | Northern Liberator - Saturday 12 December 1840, page 8. | ||
1840 | Best Draught Porter | 48 | 16 | Northern Liberator - Saturday 12 December 1840, page 8. | ||
1842 | Edinburgh Ale | 4s | quart | Morning Post (London) - Monday 04 April 1842, page 1. | ||
1842 | Edinburgh Ale | 6s | quart | Morning Post (London) - Monday 04 April 1842, page 1. | ||
1842 | Edinburgh Ale | 8s | quart | Morning Post (London) - Monday 04 April 1842, page 1. | ||
1842 | Pale India Beer | 4s | quart | Morning Post (London) - Monday 04 April 1842, page 1. | ||
1842 | draught Pale India Beer | 48 | 16 | Morning Post (London) - Monday 04 April 1842, page 1. | ||
1843 | Splendid Edinburgh Ale, Strongest | 6s | quart? | Newcastle Journal - Saturday 06 May 1843, page 2. | ||
1843 | Fine Pale Edinburgh Ale | 4s 6d | quart? | Newcastle Journal - Saturday 06 May 1843, page 2. | ||
1843 | India Pale Ale, much esteemed | 3s | quart? | Newcastle Journal - Saturday 06 May 1843, page 2. | ||
1843 | Superior India Pale Ale | 3s | quart? | Newcastle Journal - Saturday 05 August 1843, page 1. | ||
1843 | Splendid Ale | 4s 6d | quart? | Newcastle Journal - Saturday 05 August 1843, page 1. | ||
1843 | Strongest Ale | 6s | quart? | Newcastle Journal - Saturday 05 August 1843, page 1. | ||
1843 | Prime Strong Ale (Old Bottle 1) | 6s | quart? | Newcastle Courant - Friday 22 December 1843, page 1. | ||
1843 | Prime Strong Ale (Old Bottle 1) | 4s 6d | quart? | Newcastle Courant - Friday 22 December 1843, page 1. | ||
1843 | Pale India Ale | 3s | quart? | Newcastle Courant - Friday 22 December 1843, page 1. | ||
1843 | Prime Draught Ale | 72 | 24 | Newcastle Courant - Friday 22 December 1843, page 1. | ||
1844 | Edinburgh Ale | 3s | quart? | Newcastle Courant - Friday 10 May 1844, page 1. | ||
1844 | Edinburgh Ale | 4s 6d | quart? | Newcastle Courant - Friday 10 May 1844, page 1. | ||
1844 | Edinburgh Ale | 6s | quart? | Newcastle Courant - Friday 10 May 1844, page 1. | ||
1845 | Pale Export India Beer | 3s | quart | Newcastle Courant - Friday 09 May 1845, page 1. | ||
1845 | Mild Ale (5 guineas a hogshead) | 4s 6d | quart | Newcastle Courant - Friday 09 May 1845, page 1. | ||
1845 | Mild Ale (7 guineas a hogshead) | 6s | quart | Newcastle Courant - Friday 09 May 1845, page 1. | ||
1845 | Mild Ale (5 guineas a hogshead) | 70 | 23.33 | Newcastle Courant - Friday 09 May 1845, page 1. | ||
1845 | Mild Ale (7 guineas a hogshead) | 98 | 32.67 | Newcastle Courant - Friday 09 May 1845, page 1. | ||
1845 | Draught Ale | 72 | 24 | Newcastle Courant - Friday 09 May 1845, page 1. | ||
1846 | Pale Export India Beer | 3s | quart? | Newcastle Courant - Friday 19 June 1846, page 1. | ||
1846 | Rich Flavoured Edinburgh Ale | 4s 6d | quart? | Newcastle Courant - Friday 19 June 1846, page 1. | ||
1846 | Strongest and Best Edinburgh Ale | 6s | quart? | Newcastle Courant - Friday 19 June 1846, page 1. | ||
1846 | Draught Ale | 72 | 24 | Newcastle Courant - Friday 19 June 1846, page 1. | ||
1848 | Edinburgh Ale | 3s 6d | pint | Hampshire Advertiser - Saturday 25 November 1848, page 1. | ||
1848 | Edinburgh Ale | 6s | quart | Hampshire Advertiser - Saturday 25 November 1848, page 1. | ||
1848 | Pale India Ale | 3s 6d | pint | Hampshire Advertiser - Saturday 25 November 1848, page 1. | ||
1848 | Pale India Ale | 6s | quart | Hampshire Advertiser - Saturday 25 November 1848, page 1. | ||
1859 | Pale Ale | 54 | 18 | Newcastle Courant - Friday 29 July 1859, page 1. | ||
1859 | Six Guinea Ale | 84 | 28 | Newcastle Courant - Friday 29 July 1859, page 1. | ||
1859 | Draught Scotch Ale | 56 | 18.67 | Newcastle Courant - Friday 29 July 1859, page 1. |
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