William Younger adverts from the 1920's (part four)

I'm not one to ignore my readers*. The encouraging voices have led me to continue my William Younger's advert series. I thought I was the only one that loved this stuff.

The general tone is similar to the last set, but with one difference: the characters depicted don't appear to be specific individuals.

Father William: "No good to me. I get YOUNGER every day!"

William Younger's Scotch Ale is brewed from the water that made Edinburgh Ales famous as far back as the sixteenth century! William Younger's brewery is on the site of a brewery notable for its Ale in days of Mary, Queen of Scots. The rich golden glow, the fine "nutty" flavour and the stimulating, refreshing and tonic qualities make William Younger's SCOTCH ALE appeal irresistibly to the man who loves good ale.

William Younger's
Scotch Ale
Brewed in Edinburgh
The beer with a bite in it.

Branches at London, Manchester, Leeds, Newcastle, Middlesborough.
Nottingham Evening Post - Thursday 23 October 1924

Dodgy historical claims. There's nothing new in them. Trying to connect William Younger with the 16th century (as the first set of illustrations also seemed to do) is really taking the piss. Late 18th century is when they started brewing. And surely the Abbey brewery was on the site of an, er, abbey. Maybe they've just assumed that had a brewery. Not that I believe Scotch Ale was well known in the 16th century. It's only in the 18th century that Scottish beer was exported in any appreciable quantity to England.

As much as I appreciate the description of the beer, it's left me scratching my head again. Golden glow? Surely No. 3 was dark in the 1920's? Or were they still making a pale and a dark version? In some of the logs it sometimes says just "3" and others "3 Pale". Annoyingly, I have no colour values for No. 3 for this period. Only No. 1. That was definitely dark brown.

The Elders and the Youngers

TO cure a prohibitionist of his folly, get him to taste William Younger's SCOTCH ALE; it will make him an ardent advocate of moderate drinking.
SCOTCH ALE refreshes, stimulates nourishes; it diffuses through the body a genial glow which offsets the discomforts of a bleak winter's day.

William Younger's
Scotch Ale
Brewed in Edinburgh
The beer with a bite in it.

Branches at London, Manchester, Leeds, Newcastle, Middlesborough.
Nottingham Evening Post - Thursday 6 November 1924, page 8.

I take it the elders are some sort of religious elders. From one of Scotland's bible-bashing churches. Turn them into advocates of moderate drinking. So make them beer advocates. Maybe they could build their own website.

Again we have some dubious health claims. Though I do find Abt gives me a pretty good inner glow on a cold winter day. And on a warm summer day.

Old Soldiers never die
They get YOUNGER every day

When George II sat upon the throne William Younger's SCOTCH ALE was even then a famous brew - and every year that has passed has added to the popularity of this magnificent Ale.

Malt and hops - and malt and hops only, brewed in the crystal pure water of Edinburgh. That is the secret.

William Younger's
Scotch Ale
Brewed in Edinburgh
The beer with a bite in it.

Branches at London, Manchester, Leeds, Newcastle, Middlesborough.

Nottingham Evening Post - Thursday 20 November 1924, page 7.

George the II died in 1760. And though the brewery claimed to have been founded in 1749, Zythophile has provided strong evidence that a more realistic date was 1778. So no, Younger's Scotch Ale wasn't famous when George II was alive.

And there's that malt and hops stuff again. But know they've taken it further and said malt and hops only. The lying bastards. I think even back then that wasn't allowed. Lying about the ingredients like that.

I've still got a stack of these ads. Just tell when you start getting bored.




* Unless it suits me.