tag:blogger.com,1999:blog-5445569787371915337.post3741562182575636217..comments2024-03-28T06:20:10.699-07:00Comments on Shut up about Barclay Perkins: Who was branding their beers in 1954? (part one)Ron Pattinsonhttp://www.blogger.com/profile/03095189986589865751noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5445569787371915337.post-73707673028060313122015-10-30T04:44:00.124-07:002015-10-30T04:44:00.124-07:00There’s Old Tom gin as well, of course – wonder if...There’s Old Tom gin as well, of course – wonder if there is a connection?<br /><br />Rob Sterowskihttps://www.blogger.com/profile/07870233673933087794noreply@blogger.comtag:blogger.com,1999:blog-5445569787371915337.post-56513585709711441192015-10-29T04:30:32.544-07:002015-10-29T04:30:32.544-07:00I've been looking at this a bit at an earlier ...I've been looking at this a bit at an earlier stage. Branding seems to become a thing in say the1780s in the very general sense of associating a product firmly with a manufacturer as opposed to a geographical source and inherent quality. Not just Philadelphia porter but someone's Philadelphia porter. Then in the 1820s you start seeing qualities associated more than just the maker. Imperial or cream gets added to the labels or newspaper notices that are not just puffery but identifiers. Then starting in the mid-1800s you get technological words like "steam" referencing the fact there was a steam engine used at the brewery (or printing press). Finally you seem to get the sort of personification of each sort of product in the 1900s that you are noting. Alanhttp://agoodbeerblog.comnoreply@blogger.comtag:blogger.com,1999:blog-5445569787371915337.post-28647325558115906832015-10-29T02:23:45.182-07:002015-10-29T02:23:45.182-07:00"Old Tom" as a brand name for a strong a..."Old Tom" as a brand name for a strong ale is interesting. My local brewery Robinson's claims to have named theirs after the brewery cat whose face the head brewer drew in the brewing log the first time they brewed it in 1899 but there are lots of other breweries which use that name and Thomas Hardy mentions it in a short story written more than a decade before. Similar to the theories about how AK got its name I suppose.Matthttps://www.blogger.com/profile/09310220100267028274noreply@blogger.com