tag:blogger.com,1999:blog-5445569787371915337.post9126488793009617997..comments2024-03-28T13:20:29.156-07:00Comments on Shut up about Barclay Perkins: Advertising MackesonRon Pattinsonhttp://www.blogger.com/profile/03095189986589865751noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5445569787371915337.post-34152116637216463812017-01-19T15:27:57.960-08:002017-01-19T15:27:57.960-08:00Sometimes women drank stout under professional adv...Sometimes women drank stout under professional advice. My Grandmother was an American living in England immediately after the war and was somewhat anemic after the birth of her first daughter. The Doctor prescribed a Guinness a day!Wendell Relatedhttps://www.blogger.com/profile/09812115382100221338noreply@blogger.comtag:blogger.com,1999:blog-5445569787371915337.post-74813872731484621432017-01-16T10:58:14.504-08:002017-01-16T10:58:14.504-08:00Women drank stout because they could claim it was ...Women drank stout because they could claim it was for their health rather than to get them pissed, and the advertising, of course, underlined this: Mackeson's, oldies will remember, was "Looks good, tastes good, and by golly it does you good." Another classic example of ads that didn't set out to recruit new consumers, but reinforce for current consumers their reasons for liking the product.Martyn Cornellhttp://zythophile.co.uknoreply@blogger.com